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What's in a name?

What's In A Name?

For Gene Pfeifer, it's a way to nail down a tighter hold on the local number market, where his Mechanics Lumber and related companies posted a record year in gross sales with more than $25 million.

Recently, Pfeifer & Co. changed its name to OneSource Home & Building Centers, a move that will unify four consumer stores and a millwork division. You may have seen a billboard or two around town.

Pfeifer's family has been in the lumber business since the early 1900s and outlasted a lot of national chain competition the past decade or so.

"We're here and they're all gone," Pfeiffer says, proudly. "We know that others will come and hopefully go."
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Title Annotation:Pfeifer & Co. changes name to OneSource Home & Building Centers
Publication:Arkansas Business
Date:Jan 21, 1991
Previous Article:Back in business.
Next Article:Quality makes the difference.

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