What's Working Now?: YOU-centric Marketing.
What's Working Now?: YOU-centric Marketing
9781989161814, $14.97, PB, 136pp, www.amazon.com
Synopsis: In the new and pervasive commercial world of digital marketing, what works and what works best are commonly asked questions, regardless of the particular industry products or services being offered, or what the size of the market is, or who competition is. Whether it's a start-up or an established brand, the digital marketing environment has undergone a massive amount of change over the past 5-10 years alone.
The good news is there is much that is working now in the digital marketing landscape. It just takes a shift in focus, perspective and a willingness to forge your own unique path, and leave the copycats behind. And that's where "What's Working Now?: YOU-centric Marketing" by Shahla Hebts.
Shahla Hebets has held executive management positions in media companies specializing in ecommerce, pay-per-click (SEM), search engine optimization (SEO) and other forms of digital marketing and advertising. With over two decades of experience developing digital marketing strategies for Fortune 500 companies to small businesses, Shahla founded Think Media Consulting in 2016 with a focus on helping healthy lifestyle brands grow.
Hebets is an expert in the field discussing customer-centric, socially, environmentally-conscious, and generational marketing as well as the future landscape of marketing. She has been featured in Yahoo Finance, Ecommerce Times, Swaay, Natural Foods Merchandiser, Luxury Daily, Brand Experience Magazine, The New Food Economy, Icarian Times and Cannabis Business Magazine.
In "What's Working Now?: YOU-centric Marketing" Hebets draws upon her impressive experience and expertise to create the ideal DIY curriculum for aspiring entrepreneurs and business managers needing to update their on-line marketing skills in our ever evolving digital marketplaces.
Critique: As informed and informative as it is inspired and inspiring, "What's Working Now?: YOU-centric Marketing" is an ideal and unreservedly recommended addition professional, community, corporate, college, and university library Contemporary Business Marketing instructional reference collections. It should be noted for the personal reading lists of business students, entrepreneurs, corporate executives, and non-specialist general readers with an interest in the subject that "What's Working Now?: YOU-centric Marketing" is also available in a digital book format (Kindle, $8.99).