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Wham! Bam! Publishing.

Wham! Bam! Publishing

Janice M. Phelps & Joan E. Phelps

Lucky Press, LLC

126 S. Maple Street, Lancaster, OH 43130

0970637721 $10.00

Joan Phelps' background is in public relations and speech writing. Janice Phelps is the founder and editor-in-chief of Lucky Press (a mid-size publisher of titles on health, aviation, history, and self-help) and has worked on more than 150 books for the trade market, two of which won the Ben Franklin Award for independent publishing. Together, Janice and Joan Phelps draw upon their years of practical experience and personal expertise to present an effective "how to" guide for self-published authors and novice small press publishers seeking to successfully compete in the marketplace for the dollars of the reading public. Wham! Bam! Publishing: The Strategic Marketing Plan For Authors And Publishers offers is a variety of proven business techniques and resource lists applied to the business aspects of publishing (including the Midwest Book Review website). An ideal and highly recommended instructive introduction for those with no previous business or marketing experience, Wham! Bam! Publishing will walk the reader carefully through the business mission, vision, objectives, and strategies. Of special note are the chapters on book design, titling, and advice when dealing with writers. The invaluable appendices include: "Author's Marketing Input"; "Additional Business Tips for Authors"; "P.O.D. Publishing"; "A New Option for Childrens Books"; and a "How to Make A Book Checklist".
COPYRIGHT 2005 Midwest Book Review
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Bookwatch
Article Type:Book Review
Date:Apr 1, 2005
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