Westin partners with Aromatherapy Associates.
The partnership includes four signature treatments at the spas: the Aspire massage, the Energise scrub, a Revive facial, and a Renewal ritual using essential oils from Aromatherapy Associates. As part of the agreement, Aromatherapy Associates will also serve as the official retail partner for Heavenly Spas.
Starwood's director of global spa development and operations Jeremy McCarthy said: "By partnering with Aromatherapy Associates, Westin is able to provide its guests with an elevated spa experience that physically restores and emotionally uplifts, ensuring that they leave feeling better than when they arrived."
Also at the centre of the new experience offered by Westin is the "How do you want to feel?" wellness wheel. Spa therapists will use the guest's response to that question to select essential oils, ranging from Relax to Renew, as well as techniques, music and recommendations to achieve highly-targeted results.
Aromatherapy Associates co-founder and president Geraldine Howard added: "We are delighted to be collaborating with such a well respected spa partner to create a very modern spa experience. All of our treatments and products are designed to deliver immediate results, so the new concept is totally in line with our ethos. We're excited to work closely with the team to see this flourish."
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|Publication:||Hotelier Middle East|
|Date:||Jul 24, 2013|
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