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Western Digital targets security and surveillance systems integrators.

Storage and security surveillance solutions vendor Western Digital, used its participation at Intersec 2018 to showcase its purpose-built products for surveillance applications.

The company also used the security and safety trade

show to demonstrate its best in class technology and solutions for surveillance

integrators and systems vendors' environments for capturing, preserving,

transforming and accessing video as part of comprehensive surveillance


According to BIS Research, increasing demand for

security cameras will push the global Video Surveillance Market to reach $62.62bn by 2023. The increasing demand for video content analytics (VCA) and video

surveillance, and integration of surveillance with technologies such as drones

and body-worn cameras have been identified as the key opportunities that could

escalate the market growth in the coming years.

For the Middle East, video surveillance is one of

the largest areas of growth within both the homeland and commercial security


Khwaja Saifuddin, senior sales director, Western

Digital India, Middle East and Africa, said the new evolving security and

surveillance trends will see a rise in smart storage solutions in the region.

Saifuddin said that's why Western Digital is empowering

its customers to take control of their surveillance storage with WD's Purple

surveillance-class hard drive family that offers high performance, efficiency

and capacity that has been tested in harsh surveillance environments.

He explained that WD's Purple surveillance-class

hard drive family includes special technology called (AllFrame in this case)

that improves playback performance and works with ATA streaming to reduce

errors and frame loss.

"At Intersec 2018, Western Digital showcased its wide

range of purpose-built WD Purple hard drives," he said. "We recognise the increasing

value of surveillance across this region and we endeavour to help our customers

attain the most return on investment from their surveillance investments with

the right storage technologies to realise their goals. We have seen strong,

continued interest in our WD Purple drives from individuals and property

owners, as well as from leading public and private sector organisations, as the

demands from surveillance systems evolve beyond monitoring to offering real

time, quality video for analysis and insights."

Saifuddin added that aside from promoting the WD

Purple surveillance array, the company used Intersec to unveil Surveillance myWD programme, a specialised programme for the security

and surveillance channel.

"In the Middle East, the systems integration and

solution provider channels are very critical when we are talking about our

security surveillance products," he said.

He said under the umbrella of the Surveillance myWD

programme, the company has started to rollout partner training initiatives that

are more enhanced and focused because Western Digital is educating partners not

only on installing hard drive into a DVR, but also on the dos and don'ts when

it comes to software integration, compatibilities and troubleshooting. "We are also aligning systems integrators and

solution providers with different stakeholders be it software vendors or

security and surveillance companies and getting them jointly trained," he said.

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Date:Jan 25, 2018
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