Western Digital targets security and surveillance systems integrators.
The company also used the security and safety trade
show to demonstrate its best in class technology and solutions for surveillance
integrators and systems vendors' environments for capturing, preserving,
transforming and accessing video as part of comprehensive surveillance
According to BIS Research, increasing demand for
security cameras will push the global Video Surveillance Market to reach $62.62bn by 2023. The increasing demand for video content analytics (VCA) and video
surveillance, and integration of surveillance with technologies such as drones
and body-worn cameras have been identified as the key opportunities that could
escalate the market growth in the coming years.
For the Middle East, video surveillance is one of
the largest areas of growth within both the homeland and commercial security
Khwaja Saifuddin, senior sales director, Western
Digital India, Middle East and Africa, said the new evolving security and
surveillance trends will see a rise in smart storage solutions in the region.
Saifuddin said that's why Western Digital is empowering
its customers to take control of their surveillance storage with WD's Purple
surveillance-class hard drive family that offers high performance, efficiency
and capacity that has been tested in harsh surveillance environments.
He explained that WD's Purple surveillance-class
hard drive family includes special technology called (AllFrame in this case)
that improves playback performance and works with ATA streaming to reduce
errors and frame loss.
"At Intersec 2018, Western Digital showcased its wide
range of purpose-built WD Purple hard drives," he said. "We recognise the increasing
value of surveillance across this region and we endeavour to help our customers
attain the most return on investment from their surveillance investments with
the right storage technologies to realise their goals. We have seen strong,
continued interest in our WD Purple drives from individuals and property
owners, as well as from leading public and private sector organisations, as the
demands from surveillance systems evolve beyond monitoring to offering real
time, quality video for analysis and insights."
Saifuddin added that aside from promoting the WD
Purple surveillance array, the company used Intersec to unveil Surveillance myWD programme, a specialised programme for the security
and surveillance channel.
"In the Middle East, the systems integration and
solution provider channels are very critical when we are talking about our
security surveillance products," he said.
He said under the umbrella of the Surveillance myWD
programme, the company has started to rollout partner training initiatives that
are more enhanced and focused because Western Digital is educating partners not
only on installing hard drive into a DVR, but also on the dos and don'ts when
it comes to software integration, compatibilities and troubleshooting. "We are also aligning systems integrators and
solution providers with different stakeholders be it software vendors or
security and surveillance companies and getting them jointly trained," he said.
[c] 2017 ITP Business Publishing Ltd. All Rights Reserved. Provided by SyndiGate Media Inc. ( Syndigate.info ).
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|Date:||Jan 25, 2018|
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