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Wells Fargo wins honors for small business efforts.

Wells Fargo & Company's (NYSE: WFC) small business Web site has been ranked No. 1 by Change Sciences Group, a national research firm, for the best online customer experience for small-business customers among the top 40 national and regional banks. Change Sciences reports the Wells Fargo site is four times easier to use and has more information than the lowest-ranked site and more than 2 1/2 times better than the average site. The evaluation also accounted for helpfulness of content, ease of navigation, layout and data entry and the quality of look and feel. "We continually seek information from our customers about their business operations and how we can provide the information and service they need," said Melanie Donaghy, vice president and division manager for Wells Fargo's Business Internet Services. "With small business owners increasingly turning to the Web for solutions and products, we're proud Change Sciences recognized Wells Fargo as providing a top-rated customer experience." The top ranking follows recognition of Wells Fargo producing the highest-rated business-to-business (B2B) Web site by Forrester Research in their November 2006 report "Best and Worst of B2B Site Design, 2006."
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Title Annotation:AWARDS
Comment:Wells Fargo wins honors for small business efforts.(AWARDS)
Author:Pilkington, Steve
Publication:Alaska Business Monthly
Date:Jun 1, 2007
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