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Weekender: Shopping: Band-aid blitz; 10 NEW CHARITY WRISTBANDS AIMED AT KIDS.

Byline: edited by RUKI SAYID

THE playground craze for charity wristbands goes on - despite recent controversy.

High street toy chain The Entertainer has teamed up with a host of good causes to launch 10 new bands for kids to collect.

The different shades cost pounds 2 each, with at least 75p going straight to charity.

Bands have been popular since champion cyclist Lance Armstrong launched the LiveStrong wristband in aid of cancer last year.

Since then, some schools have clamped down on the phenomenon, there have been bidding wars on eBay - which don't benefit charity - and some desperate people have resorted to buying bands from websites at extortionate prices.

The Entertainer says it will avoid shortage problems by stocking 600,000 bands and it hopes to raise pounds 450,000 for 10 charities. The beneficiaries are: Every Child, Work Aid, Kidscape, Weston Spirit, Anti Slavery, Watford New Hope Trust, Durrell Wildlife Conservation Trust, Iain Rennie Hospice At Home, Breast Cancer Campaign, and The Toybox Charity. "Each band has a website address for that charity, so youngsters can learn more about it," says an Entertainer spokesman. "That makes the band an informative, charitable fashion accessory."
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Title Annotation:Features
Publication:The Mirror (London, England)
Date:Apr 23, 2005
Words:194
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