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Weebles wobble but they still don't fall down; 70s toy craze on way back.

Byline: By Donna Watson

WEEBLES, one of the best-selling toys of the 70s, are bouncing back.

They famously wobbled but didn't fall down - but production of the simple gadget was halted in 1982.

Now toy giants Hasbro are relaunching the range.

And they reckon the wobbly Weebles will be as popular with kids now as they were with their parents.

But instead of having human features, the new range represents a community of animals.

The pear-shaped playthings will also be bigger, brighter and wobblier than ever before.

Hasbro marketing director Alison Berry, 34, said: 'The market has changed but children haven't.

'There is something about animals that young people find very appealing.

'It is nice to have something as simple as a Weeble to play with in a world of PlayStations and technology.'

Characters in the new Weeble range include Hogie the pig, Diddy the cow and Amelie the sheep. Weebles go on general release on Monday but are available at Woolworth stores before then.

A set of three Weebles costs pounds 4.99 and can come with a range of accessories, from cars to a barn dance shed.

Alison Berry added: 'Toys don't need to be complicated. It is great to leave something to the child's imagination.'

CAPTION(S):

BIGGER: A new Weeble
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Publication:Daily Record (Glasgow, Scotland)
Date:Jul 22, 2004
Words:214
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