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Websites customized for mobile possible through platform from ProfitStars.

THE AVAILABILITY OF A MOBILE WEBSITE PLATFORM has been announced by the ProfitStars division of Jack Henry & Associates Inc., Monett, Mo. The platform enables financial institutions to complement existing online and mobile banking solutions with websites designed distinctively for the mobile channel.

The platform supports a rapidly expanding banking channel with websites developed specifically for smaller screens and on-the-go functionality while also maintaining the consistent look and ease of navigation that customers demand, the company said. The platform can improve customer service and increase revenue with mobile sites that are compatible with all traditional website designs and Internet banking providers, the company added.

Each site is fully customizable, can be live in weeks, and is securely hosted by ProfitStars. Financial institutions can make ongoing updates easily using the platform's dynamic Content Management System (CMS).

David Foss, president of ProfitStars, said, "Mobile has evolved to be an integral banking channel that more and more consumers expect their financial institutions to provide. Mobile Website is designed to help banks of all sizes expand the conveniences of online banking into the mobile market in a way that is affordable and user-friendly. We believe that every financial institution needs a comprehensive mobile strategy to serve existing convenience-driven customers, to attract new ones, and to effectively compete."

Jack Henry & Associates, Inc. is a provider of computer systems and electronic payment solutions primarily for financial services organizations. Website: www.Jackhenry.com

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Title Annotation:NEW PRODUCTS; Jack Henry & Associates Inc.
Publication:ABA Bank Marketing
Article Type:Brief article
Date:May 1, 2012
Words:237
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