We've had Brand Beckham, now it's Label Lenny.
CELTIC boss Neil Lennon has launched his own range of merchandise in time for Christmas - including a pin-up calendar.
The merchandise is on sale at Lennon's new online shop and includes PS5 mugs and a men's T-shirt with a huge image of Lennon.
There are also a number of PS20 pink women's T-shirts with the logos GBNL (God Bless Neil Lennon), In Lennon We Trust and I Love Neil Lennon.
And the calendar, featuring personal shots of Lennon, 41, away from the football field, can be snapped up for PS10.
Lennon announced the range to followers on his Facebook page by posting: "The Neil Lennon shop open now."
His attempts to grab a slice of the Christmas market met with mixed reactions.
Facebook fan Kenny Lawson-O'Hart posted: "I do love our gaffer. But in all fairness Neil is NOT calendar material! LOL."
Last night, a source close to Lennon revealed that the merchandise would not bring any profit to Lennon or to Celtic but would raise funds for charity.
The source said: "Nordoff Robbins music therapy is a charity that is close to Neil's heart and any T-shirts or calendars that are sold will see them benefit.
"But Neil is also keen that a range of charities, such as Cash For Kids, can also receive a boost."