We're ahead of the game on Roy; KEANO: THE TRUTH RIVALS PLAYING CATCH-UP WITH OUR BIG SCOOP.
In a world exclusive on Saturday, we told you how Manchester United star Roy Keane was bravely battling booze and fighting his inner demons.
It was the first account of Roy's explosive problems with alcohol and the trouble it has caused him personally and professionally - just as he writes in his new autobiography.
And we told you how the book, co-written with broadcaster Eamon Dunphy, would make Roy enemies with former team-mates.
Yesterday the tired old Sunday papers followed up with the very same story - 24 hours after we had gone to press.
Some of them even copied our front page - and trumpeted their story about Roy's drinking as exclusive. How sad.
Yesterday, the News Of The World boasted "Keane: My Real Story" with the desperate claim that its story was a "100 per cent genuine World Exclusive".
Like us, they used a big picture of the cover of Roy's book, as did the Sunday World. Glad you liked our front page so much, lads.
The Sunday Independent splashed "Roy Keane reveals his alcohol abuse" while Ireland on Sunday ran "Keane: You're a bunch of Muppets," an attack on Niall Quinn and Steve Staunton.
The Sunday Times ran "Keane: alcohol nearly destroyed my career" and The Sunday Tribune managed to put it on page one too.
Some of these newspapers cost twice as much as The Irish Daily Mirror yet the best they could do was to play catch-up.
So stick with the Irish Daily Mirror folks. We believe in giving you the big stories first.
FIRST; Saturday's Irish Mirror tells readers the true story of Keane's inner demons - an exclusive that the tired Sunday papers had to copy; FOLLOW MY LEADER: Sunday Independent carried our exclusive on front page; WASTE OF TIMES: Yesterday's Sunday Times leads with our Keano booze battle revelation; MUPPET SHOW: Sunday World yesterday; FLATTERY? Or imitation - Ireland on Sunday; FUNNY OLD WORLD: Exclusive, one day late