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Watneys sponsors international dart events in Las Vegas and Los Angeles.

Watneys sponsors international dart events in Las Vegas and Los Angeles

England's top-ranked dart tosser, Phil Taylor, handily defeated a field of 517 entrants en route to his repeat championship in the North American Open Dart Tournament held in Las Vegas, August 16-18. The tournament was sponsored by Watneys beer.

"He's truly an incredible player," said John Lennon, vice president of marketing, Wisdom Import Sales Co., Watneys U.S. importer. "This was a very strong field, but Taylor was simply unbeatable."

The Las Vegas championship was the cap of two of the year's busiest weeks in U.S. dart competition for Watneys. First, the brand served as presenting sponsor in the 17th annual Watneys Los Angeles Dart Tournament, held August 9-11 at the Los Angeles Airport Hyatt. The seven-event, $15,000 tournament drew entries from 10 U.S. states and eight countries. England's Alan Warriner was crowned the Men's 501 champ.

Lori Verrier came out on top of the Ladies' 301 event the following week at the 22nd annual $50,000 Las Vegas Open.

"These Watneys dart sponsorships provide great exposure for our brands," Lennon noted. "Our three Watneys beers are very popular with dart players in pubs across the U.S., and these dart championship sponsorships reinforce the Watneys image of quality and British heritage."

PHOTO : WATNEYS HIT THE BULL'S-EYE at the national U.S. darts championships held in August, serving as the presenting sponsor of the Los Angeles Open Dart Tournament (August 9-11) and as participating sponsor at the North American Open in Las Vegas (August 16-18). Pictured here, John Lennon (right), vice president of marketing, Wisdom Import Sales Co., presents the men's 501 singles championship trophy to Alan Warriner of Lancaster, England.
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Title Annotation:Watneys Beer
Publication:Modern Brewery Age
Date:Sep 30, 1991
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