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Watneys brands score big during U.S. dart events.

Watneys brands score big during U.S. dart events

English darts and Watneys Beer make fine companions, evidenced by the great popularity of Watneys Red Barrel Beer at dart pubs across the U.S.

But Watneys is also serious about darts, as is shown by the English beer's on-going sponsorships in two of the biggest U.S. dart championships - the Los Angeles Dart Tournament, and the North American Open Dart Tournament, held in Las Vegas.

"Watneys sponsorship of professional dart tournaments in the U.S. is a very effective one for us," said John Lennon, vice president of marketing, Wisdom Import Sales, national importer for Watneys. "Watneys is a very popular brand with dart players in pubs across the U.S., and it's a natural for the brand to be supporting the top international tournaments held in this country. Additionally, it's a very positive environment in which consumers who already know and enjoy the Watneys Red Barrel brand.

"Both the Los Angeles Open and North American Open were exciting dart events and great exposure opportunities for our Watneys brands," Lennon continued. "Watneys plans to be involved again next year with major international dart tournaments."
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Title Annotation:Watney Mann and Truman Brewers Ltd.
Publication:Modern Brewery Age
Date:Nov 5, 1990
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