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Watney's Red Barrel packaged in 21.6-oz. bottles for U.S. sales.

Watneys Red Barrel packaged in 21.6-oz. bottles for U.S. sales

One of England's most famous beers, Watneys Red Barrel beer is now introducing a new 21.6-oz. bottle - designed for single-bottle sales - throughout the United States. The new package will be introduced this month and rolled out nationally in September by the brand's U.S. importer, Wisdom Import Sales Co.

"We're very pleased to be adding this new 21.6-oz. bottle as a line extension for Watneys Red Barrel beer," said Dave Weston, Watneys brand manager, Wisdom. "The package is very attractively priced and targeted principally at increasing sales of Watneys Red Barrel beer at off-premise accounts and key chain accounts, but we believe the presentation is also going to boost sales at many English-themed pubs and restaurants, and other high-volume on-premise sales locations for Watneys."

The new presentation features the familiar Watneys "Red Barrel" label on a brown bottle with a gold-foil neck wrapper.

Point-of-sale support for the new package includes price posters, cold-box stickers and bottleneckers, which offer consumers special Watneys rugby shirts.
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Publication:Modern Brewery Age
Date:Sep 2, 1991
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