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Watchit; A week on the box with Saturday's Paul English.

Byline: Paul English

W1A Wed, BBC2 Is this a comedy about the BBC or a clever internal email to staff? The message might be: "Don't worry about all these budget cuts we're making... And who cares if we're ditching BBC3? We're still making clever comedy, see? "Better than that, it's about US. We're laughing at ourselves. We're THAT cool."

The dialogue's brilliant, though. Writer John Morton has skewered the tedious corporate jargon spouted by management bumblers and over-excited editorial floor skivvies with delicious ruthlessness.

And the management strategy meeting on the train about ditching Woman's Hour's three million-odd Radio 4 listeners in favour of pursuing Justin Bieber's Twitter followers perfectly crystalises the "dumbing down" phenomenon.

Some media folk would call it all "meta" because they desperately want you to ask them what it means.

I think W1A's funny, of course, because I work in the media.

But the media making comedy for itself doesn't so much have a ring of "niche" to it as much as an eightbell peal.

Ironically, it's the kind of thing you'd expect to find on a channel watched by urbane young trendsetters. A channel like BBC3.

Oh well. Never mind.
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Title Annotation:Features
Publication:Daily Record (Glasgow, Scotland)
Date:Mar 29, 2014
Words:195
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