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Waste no more time on Geldof.

I write to implore all Africans to stop giving the likes of Bob Geldof any more of our time. We do not need go out of our way to find out what his Band Aid 30 campaign looked like or was about. The more we dwell on it, the more publicity it gets, and I would think there are many more productive things we could spend our time on.

The few times I have heard Geldof speak on Band Aid, he always uses foul words and I therefore doubt the song added much value in the grand scheme of anything. In my view all these articles and criticism about the Band Aid campaign and the song ["Do They Know It's Christmas"] only give both exposure.

I am also not convinced that the campaign has any notable novelty because unfortunately, there are too many "Save Africa" campaigns everywhere in the world, all of which comprise very slight variations of each other. In addition, most of them are dripping with overt condescension, yet have clever twists to make them look like "real partnerships". But many enlightened Africans and their supporters know that most of these campaigns involve one main bottom line coming from their authors, which is: "Africa needs saving". And the people to do so are the white upper and middle classes, using their spare change and Twitter handles.

If I had to, I would however credit Geldof with one thing--his antics have forced some serious African thinkers to speak up and push back the Band Aid-type of stereotyping campaign. Many Africans are now as outspoken as Franz Fanon, Thomas Sankara or Steve Biko. Many are calling for the end of assaults on our dignity and intelligence, just like these African heroes did in their time.

However, we still have in our midst Africans, who as Fanon predicted, remain engulfed in an inferiority complex and so preoccupied with the pursuit of elusive western-prescribed pleasures, that they do not even have the ability to recognise the still existing oppression in our midst. They in fact, gladly participate, devaluing themselves.

Sarah Nkuchia

Nairobi, Kenya

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Title Annotation:Your views
Author:Nkuchia, Sarah
Publication:New African
Article Type:Letter to the editor
Date:Feb 1, 2015
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