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Warsteiner sales continue on upswing.

Warsteiner sales continue on upswing

Warsteiner Importers Agency announced last week its continued strong United States sales of Warsteiner beer for the second quarter and over the first six months of 1990.

U.S. sales for the quarter were 30.5-percent higher than the corresponding period a year ago. Likewise, sales of Warsteiner on draft experienced a 65.9-percent increase during the quarter. Sales for the first half of the year were up 28 percent.

"Our sales are phenomenal," said Warsteiner president Diane Hankings Fall. "We are substantially above our optimistic projections not because of geographic expansion, but because more people in our existing markets are discovering and ordering more Warsteiner. Two particularly strong markets for us have been Colorado and Nevada. Sales in both of these markets have been extraordinarily strong with Colorado sales more than doubling over those during the same period a year ago," Fall explained.

"The opening of the Excalibur Hotel and Casino in Las Vegas with Warsteiner as the featured German beer has introduced a tremendous number of new consumers to Germany's number-one selling beer," Fall continued. "Associating ourselves with high class, high image establishments, like Excalibur, is consistent with our plan to emphasize the draft business first, then package accounts."

Fall noted that Warsteiner, already one of the top selling beers in West Germany, has begun distribution in East Germany, helping to push international sales.

The newest country to welcome in Warsteiner beer has been Finland.

"The brewery, in the scenic Saurland region of Germany, is working at full capacity to supply the intensified demand for Warsteiner beer," Fall noted.

Worldwide sales of Warsteiner from the Warstein Brewery, for both the first six months and the second quarter of 1990, are up 18 percent. International draft sales increased six percent, while package sales jumped 24 percent.
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Title Annotation:Warsteiner Importers Agency
Publication:Modern Brewery Age
Date:Aug 6, 1990
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