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Warner Bros. Consumer Products Unveils Worldwide Licensing Program for Harry Potter and the Deathly Hallows.

-- Part 1 Of The Final Chapter Storms Into Theaters November 19, 2010 --

-- Part 2 Will Be Released on July 15, 2011 --

BURBANK, Calif., Oct. 20 /PRNewswire/ -- Warner Bros. Consumer Products (WBCP) has teamed up with a prominent group of global licensees to capture the magic of the eagerly anticipated upcoming feature film Harry Potter and the Deathly Hallows - Part 1 and Part 2. Harry Potter and the Deathly Hallows - Part 1 marks the first part in the final chapter of the hugely popular film series from Warner Bros. Pictures, which has licensees worldwide gearing up to support the most successful film franchise of all time.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/warnerbros/46750/

In support of Harry Potter and the Deathly Hallows - Part 1, in theaters November 19, 2010, and Harry Potter and the Deathly Hallows - Part 2, opening on July 15, 2011, an array of products will be available at retailers nationwide, including Hot Topic stores, as well as at www.WBshop.com.

With the release of Harry Potter and the Deathly Hallows, LEGO will feature an array of LEGO Harry Potter construction sets from the world of Harry Potter, including Hogwarts castle, Freeing Dobby, Quidditch Match, Hagrid's hut, The Burrow and Hogwarts Express. Additional key licensees include Mattel, with the Harry Potter Wizard Chess Set and Scene It? Harry Potter 2nd Edition DVD Game, as well as the Noble Collection, offering wands, cheese sets and high-end sculpts. Additional global licensees include: Tomy, Panini, DeAgostini, Hasbro, Rubie's Costume Co., Artbox Entertainment, Gentle Giant, Giant Merchandising, Jibbitz, BioWorld Merchandising Inc., Hallmark, Andrews McMeel Publishing and Tonner Doll. Additionally, The Wizarding World of Harry Potter at Universal Orlando Resort offers a one-of-a-kind experience complete with multiple themed attractions, shops and a restaurant. This completely immersive environment transcends generations and brings the wonder and magic of the amazingly detailed Harry Potter books and films to life.

"The world of Harry Potter has spawned the most successful film franchise in history and continues to captivate fans of all ages," said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products. "As a result, our impressive roster of committed licensees continues to create products that capture the spirit of the brand and delight audiences around the world."

The first part of the final installment in the highly successful film franchise, Harry Potter and the Deathly Hallows - Part 1 reunites Harry (Daniel Radcliffe), Ron (Rupert Grint) and Hermione (Emma Watson). Directed by David Yates from a screenplay by Steve Kloves, based on the book by J.K. Rowling, Harry Potter and the Deathly Hallows - Part 1 is produced by David Heyman, David Barron and Rowling. The film also returns key characters, including Professor Snape (Alan Rickman), Hagrid (Robbie Coltrane), Voldemort (Ralph Fiennes) and Draco Malfoy (Tom Felton), among many others.

About Harry Potter and the Deathly Hallows - Part 1

Harry Potter and the Deathly Hallows - Part 1 begins as Harry, Ron and Hermione set out on their perilous mission to track down and destroy the secret to Voldemort's immortality and destruction - the Horcruxes. On their own, without the guidance of their professors or the protection of Professor Dumbledore, the three friends must now rely on one another more than ever. But there are Dark Forces in their midst that threaten to tear them apart.

Meanwhile, the wizarding world has become a dangerous place for all enemies of the Dark Lord. The long-feared war has begun and Voldemort's Death Eaters seize control of the Ministry of Magic and even Hogwarts, terrorizing and arresting anyone who might oppose them. But the one prize they still seek is the one most valuable to Voldemort: Harry Potter. The Chosen One has become the hunted one as the Death Eaters search for Harry with orders to bring him to Voldemort...alive.

Harry's only hope is to find the Horcruxes before Voldemort finds him. But as he searches for clues, he uncovers an old and almost forgotten tale - the legend of the Deathly Hallows. And if the legend turns out to be true, it could give Voldemort the ultimate power he seeks.

Little does Harry know that his future has already been decided by his past when, on that fateful day, he became "the Boy Who Lived." No longer just a boy, Harry Potter is drawing ever closer to the task for which he has been preparing since the day he first stepped into Hogwarts: the ultimate battle with Voldemort.

This film has been rated PG-13 for some sequences of intense action violence and frightening images.

For downloadable press materials on this film, please visit: http://press.warnerbros.com and for downloadable film clips and other EPK materials please visit: www.epk.tv.

www.harrypotter.com

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.


Media Contacts:


Rita Cooper


Director, Worldwide Public Relations


Warner Bros. Consumer Products


818/954-3821


rita.cooper@warnerbros.com


Matt Lifson


Edelman


323/202-1047


E-mail requests for materials:


matthew.lifson@edelman.com


TM & (c) Warner Bros. Entertainment Inc. Harry Potter Publishing Rights (c) J.K. Rowling.

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HARRY POTTER and all related characters and elements are trademarks of and (c) Warner Bros. Entertainment Inc.

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SOURCE Warner Bros. Consumer Products
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Date:Oct 20, 2010
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