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Want to earn $100? (Policy & Practice).

The FDA is paying physicians to participate in a 15-minute telephone survey about direct to consumer television advertising. The agency plans to call at least 500 physicians, half of them specialists likely to prescribe the kind of products pharmaceutical companies are promoting to consumers. The FDA claims it would be too difficult to get physicians to respond without a monetary incentive. Dr. James C. Martin, president-elect of the American Academy of Family Physicians, doesn't agree. Drug prescriptions and consultations are an important part of patient care. For that reason, "we would want to provide appropriate feedback" to the FDA, he says. Physicians were the target of roughly 85% of the total spending on prescription drug promotion in the year 2000 (N. Engl. J. Med. 346[7]:498-505, 2002).
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Author:Peters, Sally
Publication:OB GYN News
Date:Mar 15, 2002
Words:128
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