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Waltman decides to repackage growing zapzyt brand.

JACKSON, Miss.--Waltman Pharmaceuticals Inc. is extending and repackaging the Zapzyt line.

The newest addition to the line is a pore treatment gel.The product is a patented spot treatment, able to cut through greasy skin and penetrate pores to bring the medication to the heart of the pimple. Said to be especially effective for people with sensitive skin, it contains aloe vera and other botanicals that help reduce stinging. burning and redness caused by other acne treatments. It also contains linoleic acid to strengthen skin walls, helping to reduce inflamed, swollen pimples.

Zapzyt pore treatment gel promises to leave skin highly moisturized with a soothed feeling.

For the repackaging, Waltman secured the services of strategic brand consulting and design firm Landor Associates to completely overhaul the line's look.

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Publication:MMR
Date:Feb 24, 2014
Words:129
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