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Walkers overhauls family snacks with pack update.

Walkers has unveiled a new look for its most popular family snacks including Quavers, Wotsits, Monster Munch, Squares and French Fries.

The makeover applies to all formats, encompassing singles (rrp 65p), multipacks (PS1.84), sharing (PS1 PMP) and grab bags (85p), and includes a 30% reduction on average in outer packaging across the brands' multipacks range.

The move is designed to free up shelf space for retailers and the new compact packaging can be recycled through Walkers crisp packet recycling scheme.

All the product changes are being backed by Walker's biggest ever TV campaign. Running until mid-October, the family snacks will appear on screens nationwide for the first time in more than 10 years.

The updated packs emphasise the Walkers logo and now include new calorie claims. Each multipack bag within the family range contains less than 110 calories.

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Title Annotation:Features
Publication:Convenience Store
Date:Sep 6, 2019
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