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Wal-Mart ups ante via drug discounts.

BENTONVILLE, Ark. -- Wal-Mart Stores Inc. has expanded its discount prescription drug program once again, announcing that it will sell 90-day supplies of more than 300 generic drugs for $10. The initiative is designed to win share from the rapidly growing mail-order pharmacy business by offering quicker fulfillment and lower prices on some drugs.

The company has also introduced a new $4-or-less over-the-counter offering that includes more than 1,000 store brand O-T-C items, and it is adding a number of drugs to the roster of women's health medicines that were incorporated into the drug discount program last September.

For example, Alendronate, a generic version of Fosamax, an osteoporosis medication, is now available from Wal-Mart, Sam's Club and Neighborhood Market outlets for $9 for a 30-day supply or $24 for a 90-day supply. The previous prices for those quantities were $54 and $102, respectively. Tamoxifen, a breast cancer drug, and combination estrogen] methyltestosterone tablets to treat menopause and hormone deficiency were also added to the list of women's medications.

With the rollback on key private label O-T-C products, almost one-third of Wal-Mart's O-T-C offerings are priced at $4 or lower. For instance, Wal-Mart's Equate brand equivalents of such branded items as Zantac, Pepcid and Claritin are now priced at $4, about 50% lower than many competitors' prices for the branded products.

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Date:May 26, 2008
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