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Waffling for veggie lovers.

Garden Lites has entered the $1 billion frozen waffle market with what company officials say is the first and only veggie-rich waffle line, using butternut squash and carrots as primary ingredients.

Garden Lites Waffles are available in Homestyle Waffles and Blueberry Waffles varieties. Made with 23 percent vegetables, the waffles are kosher, gluten-and dairy-free. Packaged in six-count, 9-ounce boxes, the suggested retail price is $3.49.

"Consumers demand better choices in their foods for themselves and their families," says Andy Reichgut, executive vice president at Classic Cooking, the Jamaica, N.Y.-based manufacturer of the Garden Lites brand. "Garden Lites continues to fulfill consumers' needs by creating delicious and convenient products that offer the health benefits of vegetables, fiber and nutrients. This product is an extension of our wildly successful Garden Lites Muffins. Our consumers asked for healthy and delicious waffles and we listened," he says.

"We know everyone is so busy, and that getting in your recommended amount of fruits and veggies is difficult," says Julie Gould, brand manager of Garden Lites. "Now you can really get your entire family off to a great start, in minutes, with these amazing-tasting waffles, which offer both convenience and nutrition."

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Title Annotation:IN THE AISLES
Author:Turcsik, Richard
Publication:Grocery Headquarters
Date:Mar 1, 2017
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