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Browse Wachtel, George

1-50 out of 50 article(s)
Title Type Date Words
Selling business banking. Editorial Oct 1, 2015 419
Skip a loan payment. Sep 1, 2015 418
Selling personal loans. May 1, 2015 443
Selling money market accounts. Mar 1, 2015 404
When compliance rules. Nov 1, 2014 433
Selling the sizzle vs. the Steak. Brief article Sep 1, 2014 324
Paying for checking accounts. May 1, 2014 409
Selling credit cards. Brief article Mar 1, 2014 325
Selling auto loans. Letter to the editor Nov 1, 2013 371
Doing "Great Things" with checking. Column Sep 1, 2013 458
Murky mortgage mailer. Jun 1, 2013 427
Excellent checking promotion. Apr 1, 2013 437
Selling checking accounts. Jan 1, 2013 444
A picture-perfect letter? Nov 1, 2012 385
Faux personal note gets attention. Sep 1, 2012 365
Selling auto refinance. Jun 1, 2012 422
High-Yield (?) savings accounts. Apr 1, 2012 378
A time for equity loans. Jan 1, 2012 576
A great checking offer. Nov 1, 2011 481
Cross-selling insurance. Sep 1, 2011 543
Mortgage mailings. Jun 1, 2011 485
Promoting check card usage. Apr 1, 2011 425
A 'solid' cross-sell concept. Jan 1, 2011 434
Selling Savings. Nov 1, 2010 460
$100 to open a checking account. Sep 1, 2010 512
Selling Wachovia checking accounts. Jun 1, 2010 514
Envelopes: tips and tricks. Apr 1, 2010 467
On-boarding new customers. Jan 1, 2010 389
The mystery of black. Nov 1, 2009 423
The private banker. Sep 1, 2009 437
Let's get together: marketers attend a lot of business meetings--not just internally but with outside service providers as well. You can make better use of this face-to-face time by following these principles. Survey Jul 1, 2009 2035
Equity line time. Letter to the editor May 1, 2009 389
An effective fake. Apr 1, 2009 290
Promoting stability and security. Jan 1, 2009 398
Lowest rate: guaranteed. Nov 1, 2008 475
Lowest rate: guaranteed. Sep 1, 2008 409
Learning from insurance sales. Column Jun 1, 2008 430
Looking beyond free checking and gifts: now that some markets are overloaded with free gift and free checking programs, banks are introducing new types of incentives as well as more finely tuned ways of targeting prospects. Statistical table Jun 1, 2008 1749
Free checking/free gift. Letter to the editor Jan 1, 2008 394
ING Direct high rate savings. Nov 1, 2007 443
Selling short-term CDs. Sep 1, 2007 382
Selling business line of credit: here is a marketing package from Bank of America offering its Business Credit Express. The concepts and key points are all solid ... just the packaging and presentation could be streamlined to reach this challenging target market. Jun 1, 2007 373
So easy, a caveman can do it! Apr 1, 2007 382
Get creative! Jan 1, 2007 373
Rate fear sells helocs. Letter to the editor Jan 1, 2006 322
A missive to affluent investors. Nov 1, 2005 369
A mortgage finance offer. Sep 1, 2005 347
The outer envelope. Brief Article Jan 1, 2005 230
A business-checking pitch. Jul 1, 2004 486
How to write a sensational sales letter: what's more important; what you say? Or how you say it? The answer is that presentation and style are just as vital as text itself. (Fundamentals). Apr 1, 2003 2214

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