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Browse Wachtel, Christopher

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Targeting deposits: mass marketing for deposits is a thing of the past. Today, banks increasingly are using sophisticated targeting techniques to identify existing customers as well as promising prospects in areas near branch locations. May 1, 2010 1589
Welcome aboard: everyone knows it's a good idea to greet new customers. But banks need to go a step further by creating a structured program to cross-sell these new people and lock them in--so that deposits don't go out the back door as fast as they come in the front. Dec 1, 2007 1711

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