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WPP's Research International announces major re-branding initiative Emphasis on fast, solid local market guidance to clients.

Summary: Research International (RI), one of the world's leading marketing research and innovation agencies and a member of the WPP Group, announced a new global re-branding initiative that symbolizes the company's ongoing commitment to partnering with clients on their most challenging innovation efforts. As part of these efforts, Research International is restructuring its massive 40,000-case innovation databases to make normative data more accessible at the local market level. This action will further enhance RI's ability to provide fast, solid local market guidance to the clients.

WPP's Research International announces major re-branding initiative Emphasis on fast, solid local market guidance to clients

Research International (RI), one of the world's leading marketing research and innovation agencies and a member of the WPP Group, announced a new global re-branding initiative that symbolizes the company's ongoing commitment to partnering with clients on their most challenging innovation efforts. As part of these efforts, Research International is restructuring its massive 40,000-case innovation databases to make normative data more accessible at the local market level. This action will further enhance RI's ability to provide fast, solid local market guidance to the clients.

RI is also launching a redesigned, state-of-the art website (www.research-int.com) that offers access to hundreds of learnings which illustrate RI's expertise and demonstrate the benefits of partnering with Research International. These ongoing efforts reinforce RI's commitment to innovation as a trusted partner to clients throughout the world & in the Middle East who rely on RI's research capabilities to assure they are at the forefront of their respective industries. The company's new brand identity better positions RI for continued success after more than 30 years of conducting industry-leading global research that has helped clients bring new offers to market faster.

"As we redefine our organization, Research International is raising its profile in the innovation space which has been the foundation of our success for more than three decades," said Research International Worldwide CEO Bob Meyers.

Company's new Global Innovation Sphereao logo, symbolizes RI's status as a trusted global advisor, particularly in the innovation research sector. It is comprised of three key components: the globe, the interweaving bands, and expanding arrows. The globe symbolizes Research International's belief in the power of global marketing as RI boasts one of the largest research networks in the world. The interweaving bands symbolize RI's belief in the power of teamwork and the sharing of knowledge around the world. It includes RI's dedication to working in tandem with its clients, advising them throughout their marketing processes. The arrows symbolize RI's commitment to growth through innovation for our client's biggest brands. Collectively, the new logo aptly portrays the company's mission and ongoing commitment to helping clients find innovative solutions to their business issues. 2008 Al Bawaba (www.albawaba.com)

2008 Al Bawaba (Albawaba.com)

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Publication:Albawaba.com
Date:Sep 10, 2008
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WPP's Research International announces major re-branding initiative.
WPP's Research International announces major re-branding initiative Emphasis on fast, solid local market guidance to clients.

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