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WOW! SUNRISE MEDICAL AND QUICKIE DESIGNS LAUNCH NEW PROGRAM

 WOW! SUNRISE MEDICAL AND QUICKIE DESIGNS LAUNCH NEW PROGRAM
 FRESNO, Calif., Aug. 17 /PRNewswire/ -- Sunrise Medical (NYSE: SMD), along with its division Quickie Designs, announced today the launch of the Winners on Wheels (WOW) foundation, a separate entity that will run as a non-profit organization addressing the socialization and educational needs of children in wheelchairs.
 Patterned after the Boy Scouts and Girls Scouts of America, the WOW program will focus on empowering children in wheelchairs to be all they can be and challenge them to reframe their environment in order to contribute confidently to their community and world.
 After successful operation of a pilot program in Fresno, Calif., for 18 months, WOW is now being launched nationwide with the goal of raising $2 million by 1995. It is estimated that there are more than 60,000 disabled children in the United States alone that could benefit from Wow's curriculum. Quickie Designs, the leading manufacturer of lightweight high-performance wheelchairs, together with Sunrise Medical provided initial funding for the program and will remain active sponsors in the years to come.
 "WOW is now seeking financial support from U.S. corporations, foundations and individuals to help underwrite the program's expansion," explains Marilyn Hamilton, senior vice president of marketing for Quickie and WOW's president. "WOW offers a wonderful opportunity to unleash the potential in these children so they believe in themselves and their abilities."
 WOW is a year-round learning and social program in which young people with disabilities and adult leaders meet two Saturdays a month for two hours. WOW members, called Winners, earn Wheels, similar to Scouting's merit badges, for achieving goals in areas entitled Dollars and Sense, My Wheels, The Buddy System, Basketball, Science Wizardry and Get Art Smart. As Winners complete the spokes or activities that make up the wheels, they move closer to achieving WOW's seven SAFE TIP principles: Self-esteem, Achievement, Fun, Education, Teamwork Independence and Parental freedom.
 Each chapter of WOW is called a Circle, and each Circle has 12-15 members. Consistent with the program's race car theme, younger WOW members (age 7-11) are called Go-Carters, while older WOW members (age 12-15) are called Indy Racers. About a dozen local youngsters participated in the Fresno WOW Circle during its pilot year.
 "This is a real partnership between Quickie and the community," said Tom O'Donnell, president of Quickie Designs. "What is truly remarkable is the high level of interest WOW creates anywhere you talk about it. With the Americans with Disabilities Act going into effect July 26, people all over the U.S. are becoming more aware of the capabilities of these kids. We are glad to be able to put WOW on the map and ensure that it reaches the tens of thousands of kids using wheelchairs around the world."
 Sunrise Medical's Chairman and President, Dick Chandler, goes on to explain: "As we worked with our customers across the country, it became apparent that there was a tremendous need for a program which builds self-confidence among disabled kids and exposes them to a variety of activities from wheelchair sports to science. WOW fits perfectly with our philosophy of improving people's lives. In our business, we do this by creating innovative high quality products, but in launching WOW, which is a non-commercial program, we're trying to address the social and developmental needs of children."
 Sunrise Medical designs, manufactures and markets internationally medical products used in the rehabilitation and recovery phases of patient care. Products include custom manual and electric wheelchairs, ambulatory and bath safety aids, patient-room beds and furnishings, and therapeutic mattresses for the management of pressure sores. Sunrise products are designed to meet the special needs of three groups of people: the disabled, the elderly and the recovering patient.
 -0- 8/17/92
 /CONTACT: Lisa Riordan, Manager of Corporate Communications of Sunrise Medical, 310-328-8018/
 (SMD) CO: Sunrise Medical Inc., Quickie Designs ST: California IN: HEA SU:


AL -- LA001 -- 0364 08/17/92 09:05 EDT
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Date:Aug 17, 1992
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