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WORLD UP OFFERS STUDENTS $10,000 FOR BEST ENVIRONMENTAL PLAN

 MINNEAPOLIS, Aug. 10 /PRNewswire/ -- A $10,000 bonus to clean up your act?
 That's what Jostens, Mead Paper and Butler Paper Co. will offer high school students this fall. The three companies are co-sponsors of the 1993 World Up(TM) Environmental Competition, which will award $10,000 to the high school that creates the most effective environmental plan. The competition will focus on the four Rs -- recycle, re-use, reduce and respect.
 So what can students do? Plenty. The United States has approximately 13 million high school students. With those numbers, students could recycle 676 million beverage cans a year if each of them recycled one can a week. They could save at least 65 million gallons of water a day if they turned off the water when brushing their teeth. They could create a forest of 52 million trees if each of them planted one seedling a year for the next four years.
 The possibilities are limitless -- whether it's organizing a school recycling program, reducing hazardous wastes or creating a community environmental newsletter. A 12-page World Up booklet will help students get started. The booklet, which Jostens will send to 22,000 high schools, contains ideas such as how to cut energy consumption and where to write for information about protecting endangered species.
 As a leading provider of products for youth, Jostens has made a commitment to education, which includes helping youth form life-long habits to protect the earth. "Environmentalism is a cooperative venture," said Rich Svanda, Jostens director of environmental management. "We recognize our suppliers and customers as important partners. No one individual or group can protect the environment alone. We're interdependent, and we need each other to make the right decisions. That's what World Up is about."
 Judges will evaluate World Up entries based on effectiveness and student involvement. Selection committee members are: Glenda Goehrs, vice president-environmental affairs for GSD&M, an advertising agency in Austin, Texas; Roger Powers, president of Keep America Beautiful; and Jim Bowyer, professor and head of the Forest Products Department at the University of Minnesota.
 Each school is limited to one entry, submitted by the yearbook staff. The grand prize of $10,000 -- half for the school and half for its yearbook staff -- will be awarded on Earth Day, April 22. In addition, Mead will dedicate a parcel of Ohio forest land in recognition of all honorable mentions. The plot will continue to be planted and harvested as an example of responsible forest management.
 For more information about World Up or to obtain an entry packet, write to World Up Environmental Competition, P.O. Box 20127, Minneapolis, Minn. 55420.
 Jostens, headquartered in Minneapolis, is a leading provider of products and services for the youth, education, sports award and recognition markets. Mead Paper -- a division of Mead Corporation, based in Dayton, Ohio -- manufactures the paper used in Jostens yearbooks. Butler Paper Co., headquartered in Denver, is one of Mead's distributors of paper products.
 -0- 8/10/93
 /CONTACT: Cindy Serratore, 612-830-8447, or Greg Bailey, 612-330-3374, both of Jostens/
 (JOS)


CO: Jostens, Inc.; Mead Corporation; Butler Paper Co, ST: Minnesota, Colorado, Ohio IN: ENV SU:

LV -- NYEFNS4 -- 0983 08/10/93 06:49 EDT
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Date:Aug 10, 1993
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