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WORLD PC CARD MARKET TO GROW 20-FOLD, PASSING $6 BILLION BY 1999

 MOUNTAIN VIEW, Calif., May 26 /PRNewswire/ -- The PC card market will explode in the 1990s, growing by more than 20 times from just over $300 million in 1992 to $6.6 billion worldwide by 1999, states a new study just released by Frost & Sullivan/Market Intelligence.
 Growth will be triple-digit this year and next, with 55 percent compound annual growth through the end of the decade, with the share of market sales from products complying with PCMCIA standards rising from less than half in 1992 to over 95 percent by 1996, projects the report, "World PC Card Markets: PCMCIA Standard Opens the Floodgates."
 The new standards are dramatically stimulating this market after several years without standards when consumer acceptance was relatively modest. Flash memory, fax/modem and LAN (local area network) cards will pace the market.
 Improving technology, rapidly increasing demand for portable computing, fast-dropping prices, further standards development, and greater consumer acceptance will continue to drive industry growth.
 Many large and small companies have moved into the PC card market to share in its vast potential. Increasing competition, higher volume production and growing vendor production experience will push prices down.
 As prices erode dramatically across the market, end-user adoption will spread quickly. The beginning of worldwide economic recovery will also stimulate growth in 1993 and 1994 through its positive effect on portable computing markets, which in turn create demand for small, efficient and ruggedly built memory and I/O devices.
 Although the United States will remain the largest market for PC cards through the 1990s, growth will be even faster in Europe and other world regions as portable computing products proliferate there.
 Power consumption will decrease further with better battery technology and power management software. Wireless connectivity for I/O cards will develop rapidly. Fax/modem cards will see increasing speeds. TSOP (thin small outline packaging) is allowing for greater reliability and density of PC cards.
 Flash memory cards will displace RAM, ROM and other memory cards in the longer run, despite technological bottlenecks that will be overcome in the next few years. Flash memory cards will begin displacing magnetic microdisk drives, particularly at the low end of the market, by 1995.
 Emerging flash card applications include portable computers and printers, medical equipment, harsh industrial environment machines, auto testing, digital cameras, avionics, cellular phones, and test and measurement equipment.
 While SRAM and MROM cards will grow significantly in the next few years, their market share will be diminished by flash memory cards further into the future.
 Most vendors are now preoccupied with developing the technology and pushing new products into the marketplace. Once the market develops further, issues of pricing, customer service, distribution and competitive product features will receive greater attention.
 Frost & Sullivan/Market Intelligence is an international high- technology research firm specializing in information technologies. All Frost & Sullivan/Market Intelligence reports are based on extensive interviews with marketing and technical experts from selected companies in each market segment. Primary research is validated by thorough analysis of available secondary research.
 FROST & SULLIVAN/MARKET INTELLIGENCE
 Total PC Card Market:
 Revenue Forecasts (World),
 1989-1999
 Revenue
 Revenues Growth Rate
 Year ($ millions) (percent)
 1989 83.0 ---
 1990 116.0 39.5
 1991 178.0 53.2
 1992 308.0 73.0
 1993 764.0 148.3
 1994 1,769.0 131.6
 1995 3,025.0 71.0
 1996 4,345.0 43.7
 1997 5,470.0 25.9
 1998 6,169.0 12.8
 1999 6,582.0 6.7
 Compound Annual Growth Rate (1992-1999): 54.9 percent
 Note: All figures are rounded. Source: Frost & Sullivan/Market Intelligence.
 -0- 5/26/93
 /CONTACT: Amy Arnell, Mountain View, 415-961-9000, or fax, 415-961-5042; or Kristina Menzefricke, London, 44-71-730-3438, or fax, 44-71-730-3343; or Irene Laviron, Paris, 33-1-4742-9127, or fax, 33-1-4742-9129; or Gaston Bertin, Brussels, 32-2-762-2781, or fax, 32-2-771-7248, all of Frost & Sullivan/Market Intelligence/


CO: Frost & Sullivan/Market Intelligence ST: California IN: CPR SU:

TB-TM -- SJ003 -- 2501 05/26/93 13:27 EDT
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Date:May 26, 1993
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