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Mumbai -- Wearing short and flirty tops resembling the uniforms of each nation which has played in the ICC Cricket World Cup 2011, 14 young ladies will gather outside the stadium where the finals are being played to protest against the cruel leather industry. The protesters will hold sigans resembling cricket balls that read, "Give Cows A Break: Choose Fake" and bats emblazoned with the words "No Leather". The action is being organised by People for the Ethical Treatments of Animals (PETA) India, Which aims to let the International Cricket Council know that animals killed for their skins are routinely abused and cruelly slaughtered and that leather production wreaks havoc on the environment and human health.

"Synthetic balls are not only kinder to animals but also safer for the environment " , says PETA campaigner and cricket fan Sachin Bangera. "They are superior to leather balls because they can be made more durable and water resistant, and with the technology available, they can be customised to meet players' needs. We are calling on the International Cricket Council to show that cricket is truly a gentleman's sport by choosing synthetic balls over leather ones."

Animals slaughtered for their skin endure extreme crowding and deprivation; castration, branding, tail -docking and dehorning without any pain relief and cruel transport and slaughter In India, Where much of the world's leather comes from, cattle are marched for days to slaughter without food or water. Those who collapse from exhaustion have their eyes smeared with chilli peppers and tobacco and their tails broken in an effort to keep them moving. At India's abattoirs, animals are often skinned and dismembered while they are still conscious.

Also, turning animal skins into leather requires massive amounts of toxic chemicals, and runoff from leather tanneries poisons rivers and streams. A report by the Center Pollution Control Board found that Vellore, Tamil Nadu - which has about 6,000 tanneries - is alarmingly polluted. The chemicals that tannery workers are exposed to have also been linked to cancer, respiratory infections and other illnesses. Studies of leather - tannery workers in Sweden and Italy found cancer risks" between 20% and 50% above (those) expected."

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Publication:Pakistan & Gulf Economist
Geographic Code:9INDI
Date:Apr 3, 2011
Next Article:VIV REPORTS.

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