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WORLD COLOR PRESS ADDS MAJOR DIRECT MAIL COMPANY TO ITS PRINTING ROSTER

 WORLD COLOR PRESS ADDS MAJOR DIRECT MAIL COMPANY
 TO ITS PRINTING ROSTER
 NEW YORK, March 23 /PRNewswire/ -- World Color Press, Inc., the world's leading printer of consumer magazines, and a leader in world commercial printing, today announced the further expansion of its catalog printing activities, with the addition of the Hammacher Schlemmer Direct Mail Catalog.
 WCP will print more than 2 million copies 10-times-per-year at its Dyersberg, Tenn., plant.
 In making the announcement, Robert G. Burton, chairman, chief executive officer and president of the company, said:
 "We are indeed proud to add Hammacher Schlemmer to our growing catalog printing roster. We are keenly aware that the standards and quality requirements set by direct mail merchandisers must be unusually high, if they are to keep customers excited about the calibre and quality of their offered products.
 "World Color Press maintains the industry's highest level of technological and service performance, ideally fitting the strategies and goals set by our direct mail customers. It is our long-term commitment to 'stay ahead of the curve' that keeps us well in front of the competition," he added.
 In addition to Hammacher Schlemmer, World Color Press also serves such prestigious clients as Sears USA, Sears Canada, Spiegel, Sturbridge Yankee Workshop, Drexel Heritage, the Wheeler Group, Knights Limited and Hobbico.
 World Color Press, founded in 1903, today prints, among other noted publications, Brides, Cosmopolitan, Forbes, Golf Digest, Good Housekeeping, Gourmet, House and Garden, Hot Rod, Institutional Investor, Life, McCall's, Motor Trend, Organic Gardening, People, Road and Track, Sports Afield, Sports Illustrated, Teen, Time, TV Guide, U.S. News and World Report, Vogue and Woman's Day.
 In addition, the company is a major printer of directories and inserts, and is involved in a wide variety of other commercial printing activities.
 -0- 3/23/92
 /CONTACT: Robert G. Burton, chairman, chief executive officer and president of World Color Press, 212-986-2440/ CO: World Color Press, Inc. ST: New York IN: SU:


BN-BR -- ATOO3 -- 0473 03/23/92 10:14 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 23, 1992
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