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WORLD CHAMPION SKIER OFFERS ADVISE ON SELECTING SKI COATING

 WORLD CHAMPION SKIER OFFERS ADVISE ON SELECTING SKI COATING
 LOS ANGELES, Dec. 2 /PRNewswire/ -- Ski industry research shows that a full 95 percent of skiers don't wax regularly because it takes too much time, or because they're not certain which wax to use. Waxes are temperature-sensitive and range from hard, for cold snow conditions, to soft, for wet snow and wet temperatures. They are color-coded according to temperature and snow conditions.
 1991 World Freestyle Champion Lane Spina said ski wax will soon be obsolete.
 "New technology has made it possible for us to coat skis more quickly, less frequently, and without feeling like we need a graduate degree on the subject," Spina explained.
 Spina said properly coated skis provide better control and easier turning for downhill skiers, better glide for cross country enthusiasts, and enhanced carving, edging and stability needed by snowboarders.
 The new products include spray-ons with either a petroleum or nonpetroleum base. Spina uses a nonpetroleum-based product, Speed Cote, when he competes.
 "Anyone in my position is exposed to just about every new development in the industry, whether it relates to gear, apparel, or accessories," he noted. "I've tested a number of the new ski coatings in the past 12 months and switched to Speed Cote because it provides the performance advantage I need," Spina said.
 Spina offered the following advice on selecting a ski coating:
 -- Realize that you'll enjoy every skiing experience much more if you coat your skis regularly, so find a product you'll use regularly.
 -- Ask your ski retailer about the new options in ski coatings if you don't want to be limited to waxes. Most retailers will be happy to special order a product if it's not in stock.
 -- Take your own lifestyle into account. Some people find the slow waxing process therapeutic. But if you're the type who wants to hit the slopes as soon as you pull into the parking lot, you're better off with a new high performance product.
 "Those of us in the ski industry are excited about the impact of the new coatings because as more skiers realize they can enhance their enjoyment by using these easier, longer-lasting coatings, they will ski more often," Spina said, adding, "We're always looking for company on the slopes."
 -0- 11/27/91
 /CONTACT: Sandra Beckwith of Beckwith Communications, 716-377-2768, for Speed Cote/ CO: Speed Cote ST: New York IN: LEI SU:


CG -- CLFNS1 -- 8173 12/02/91 07:34 EST
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Publication:PR Newswire
Date:Dec 2, 1991
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