Printer Friendly

WOMEN SHARE THE HELM AS BOAT BUYERS IN MICHIGAN

 DETROIT, Jan. 30 /PRNewswire/ -- The traditional role of men as the boating enthusiasts is quickly fading as the number of women participating in this recreational activity continues to increase. Many Michigan dealers are noticing a marked increase in the number of single women buying boats on their own, as well as equal enthusiasm from husband-and-wife buyers.
 "There is a noted increase in the percentage of women buyers coming to our facility," said Jerry Fortner of Metro Boat Sales in Mount Clemens. "As a rule, any salesperson would love to talk to a woman walking into the dealership because we've found women are much closer to being buyers vs. shoppers when it comes to boats. Where a guy might come look at boats to pass some time on his day off, if a woman walks into your showroom, you know she's serious about boating."
 The general consensus among dealers also indicated that it is not uncommon to have a woman be the initiator when it comes to a family boat purchase. Patty Smith, co-owner of Silver Spray Sports in Fenton, agrees that rarely is a boat sold to a family without a wife conferring. "A lot of women have grown up in boating families and understand how healthy and fun this sport can be for a family," said Smith. "Once you've had a taste of the sport, it's difficult to let it go, so if they happen to marry someone who is not a boater, it is not uncommon for a woman to bring her family into the activity."
 Smith also commented that women's interest in boating goes far beyond space, color and layout of the boat. More and more women are interested in learning to trailer, drive and maintain the boats their family is planning to buy. "I've been a boater all my life," said Smith, "and when a family comes in to test-drive a boat, I make it a point to get the women into the boat and to make them a driver, show them how to load and unload; then they realize how easy it is."
 Charlotte Giesler, co-owner of All Seasons Marina in South Haven, indicated that women buyers follow the same pattern as male boat buyers in that they usually start small if they are a first-time buyer and then move up in increments of 2 or 3 feet at a time. "We have a woman customer who insisted on the family boat as a part of her divorce settlement," explained Giesler. "You didn't used to see this kind of enthusiasm from women when it came to boating."
 Women (or men) interested in becoming boat owners are invited to attend the 35th annual 1993 Detroit Boat Show at Cobo Center from Jan. 30 through Feb. 7. Admission is $7 for adults; children younger than 12 free with an adult; and senior citizens (62 and older) are free on Monday. For more information, call 313-224-1081.
 -0- 1/30/93
 /CONTACT: Van Snider or Nicki Carl of Michigan Boating Industries Association, 313-393-4200/


CO: Michigan Boating Industries Association ST: Michigan IN: LEI SU:

SM -- DESA02 -- 1058 01/30/93 09:00 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jan 30, 1993
Words:523
Previous Article:FAILED BAIRD NOMINATION STANDS AS LESSON TO PROSPECTIVE EMPLOYERS
Next Article:SPECIAL ATTRACTIONS MAKE THE 1993 DETROIT BOAT SHOW THE PLACE FOR KIDS
Topics:


Related Articles
MICHIGAN BOATING INDUSTRIES ASSOCIATION DIRECTORS ELECTED AT ANNUAL CONFERENCE
DETROIT BOAT SHOW ANNOUNCES FIRST WEEKEND SALES AND ATTENDANCE INCREASES
BILL LAIMBEER, KIRK GIBSON, BOB PROBERT WILL VISIT 1992 DETROIT BOAT & FISHING SHOW
MICHIGAN BOATING INDUSTRIES ASSOCIATION TO PRODUCE NOVI BOATING EXPO
MICHIGAN'S MARINE INDUSTRY REPRESENTATIVES TO MEET IN TROY DEC. 2-4
SPECIAL ATTRACTIONS MAKE THE 1993 DETROIT BOAT SHOW THE PLACE FOR KIDS
STRONG ATTENDANCE AND SALES AT 1993 BOAT SHOW
'BOAT SMART' -- BOAT GREEN
AFFORDABLE SUMMER FUN ON THE WATER FOR THE WHOLE FAMILY

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters