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WMMR TO LAUNCH SPORTS/ROCK MORNING SHOW OCT. 5; HOWARD ESKIN TO ADD SPORTS TALK TO THE MIX

 WMMR TO LAUNCH SPORTS/ROCK MORNING SHOW OCT. 5;
 HOWARD ESKIN TO ADD SPORTS TALK TO THE MIX
 PHILADELPHIA, Sept. 9 /PRNewswire/ -- Beginning Oct. 5, WMMR will offer morning radio listeners in Philadelphia an innovative mix of two of their favorite obsessions -- rock music and sports -- in its morning program, Vice President and General Manager Chuck Fee has announced.
 Sportcaster Howard Eskin, a weekday contributor to WMMR's morning show since 1986, will assume a major role on the program which will blend sports commentary and listener call-in segments with WMMR's album- oriented rock format and traditional comedy bits. The program is believed to be the first sports/rock morning show in the country.
 One of the market's best known radio and TV personalities, Eskin is considered the market's premier sports-talker and has hosted the top- rated afternoon drive program on WIP All Sports Radio since 1986. He leaves that position later this month. Eskin is also sports anchor for KYW-TV's "NewsDay," the 6-7 a.m. newscast aired by WMMR's sister station from the same Group W facility.
 Fee is convinced that WMMR's new morning mix couldn't find a more receptive market than Philadelphia. "This is a sports-crazy town," he said, "and the same people who are sitting in the stands are tuning into our station for music." Fee cites the 1991 Scarborough Report which named WMMR as the most listened to radio station among fans who attended a professional sporting event last year.
 "We think our new morning show will offer something totally unique to the Philadelphia listener -- the music they want to hear, teamed with lively discussion about the sports teams they live and die with. For 25 years, we've been Philly's rock music voice. We're proud to add Philadelphia sports to the mix." WMMR-FM (93.3) is a Group W Radio Station, Inc.
 /delval/
 -0- 9/9/92
 /CONTACT: Joanne Calabria of KYW-TV, 215-238-4964, for WMMR-FM/ CO: WMMR-FM ST: Pennsylvania IN: ENT SU:


MJ-JS -- PH020 -- 7506 09/09/92 12:30 EDT
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Publication:PR Newswire
Date:Sep 9, 1992
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