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WLTV-CHANNEL 23 LAUNCHES A PUBLIC SERVICE CAMPAIGN TO BENEFIT "HERMANOS AL RESCATE" (BROTHERS TO THE RESCUE)

 MIAMI, Aug. 26 /PRNewswire/ -- Carlos Barba, president of Univision Television Group and general manager of WLTV-Channel 23 in Miami, announced today the launching of a public service campaign to raise money for "Hermanos Al Rescate" (Brothers to the Rescue) at the annual luncheon of Asociacion de Publicitarios Latinamericanos (Association of Latin America Publishers).
 To an unprecedented standing ovation of over 200 attendees, and with a moving display of emotion, Barba stated that the eight refugees that had escaped from Cuba and later returned to Cuba by the government of Mexico could have possibly been prevented. "Hermanos Al Rescate" (Brothers to the Rescue) is a non-profit organization that scans the ocean water, using boats and airplanes, for refugees from Cuba and provides help in leading them to safe ports.
 "If `Hermanos Al Rescate' had had better resources to have intervened, perhaps we could have been able to rescue not only these eight refugees but so many who risk their lives at sea trying to escape the regime of Fidel Castro," added Barba.
 The campaign will begin airing on WLTV-Channel 23 beginning August 27 and run through the end of the year. Viewers will be asked to send their donations directly to the non-profit organization. Additionally, Barba is asking the Hispanic media, which includes television, print and radio to participate in the campaign by running similar public service announcements.
 All donations can be sent directly to "Hermanos Al Rescate," P.O. Box 430846, Miami, Fla. 33243.
 WLTV-Channel 23 proudly serves the South Florida area with top quality Spanish-language news and entertainment and is one of nine stations of the Univision Television Group, Inc.
 -0- 8/26/93
 /CONTACT: Arlene Torres, 201-348-2841, ext. 4161, or Marite Fernandez, 305-471-3932, both of Univision Television Group/


CO: Univision Television Group ST: Florida IN: ENT SU:

TM -- NY077 -- 6409 08/26/93 20:03 EDT
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Publication:PR Newswire
Date:Aug 26, 1993
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