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WINTERFEST HITS SHELVES TODAY

 WINTERFEST HITS SHELVES TODAY
 GOLDEN, Colo., Nov. 1 /PRNewswire/ -- Winterfest -- Coors Brewing


Company's special holiday brew and winner of a silver medal at the 1990 Great American Beer Festival -- is now available in limited quantities in most areas across the country this holiday season (except Alabama, Idaho, Mississippi, Oklahoma, Texas and Utah).
 "This is our way of extending holiday greetings to our consumers," said Peter Coors, president. "Winterfest is something special we offer consumers each year to show our appreciation for their patronage."
 This year, Winterfest packaging will feature the third in a series of brightly colored, festive winter scenes. Additionally, this is the first year it will be available in draft, along with 12-ounce, long-neck non-returnable bottles.
 "The packaging, European flavor and uniqueness make Winterfest the perfect gift," said Coors.
 The six-pack carrier package, produced by Graphic Packaging Corp., Paoli, Penn., a subsidiary of Adolph Coors Co. (NASDAQ: ACCOB), has won a number of awards, including a Gold Award in this year's 48th Annual National Paperboard Packaging Competition.
 Coors is the only major national brewer to rekindle the Old World European tradition of brewing specialty beers to commemorate the holidays. This full-bodied, stout lager is brewed with all-natural ingredients giving it a smooth drinkability sip after sip.
 Winterfest was introduced exclusively in Colorado in 1986 and expanded marketwide the following year.
 -0- 11/1/91
 /CONTACT: Gina Freize or Todd Appleman of Coors Brewing, 800-525-3786/
 (ACCOB) CO: Coors Brewing Co.; Adolph Coors Co. ST: Colorado IN: FOD SU: PDT BB -- DV003 -- 0165 11/01/91 11:05 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 1, 1991
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