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WINNERS NAMED IN AMA'S ANNUAL COLLEGIATE MARKETING COMPETITION CO-SPONSOR MASTERCARD INTERNATIONAL PROVIDES CASH AWARDS TO NINE SCHOOLS

 WINNERS NAMED IN AMA'S ANNUAL COLLEGIATE MARKETING COMPETITION CO-SPONSOR MASTERCARD INTERNATIONAL PROVIDES CASH AWARDS TO NINE SCHOOLS
 NEW ORLEANS, April 15 /PRNewswire/ -- The American Marketing Association today announced the winners of its annual collegiate marketing competition, co-sponsored this year by MasterCard International, Incorporated, during the 14th Annual AMA International Collegiate Conference in New Orleans.
 Based on written entries and oral presentations, Cleveland State University took the day's highest honor as "Overall Champion" for the 1991-92 competition, winning a $2,500 cash award from MasterCard. All of the 390 colleges and universities with AMA Collegiate Chapters were invited to participate in the challenge, designed to give students the opportunity to apply strategic marketing skills learned in the classroom to real-life situations.
 The specific challenge was to create a greater awareness of the MasterCard(R) card as the preferred credit card for college students, while encouraging the responsible use of credit cards and money management among college students. The winning entry by Cleveland State University recommended on-campus credit seminars, interactive teaching videos as well as other innovative concepts.
 This year, for the first time, selected student chapters were given the opportunity to implement their strategies on campus, using the MasterCard card as the case study subject.
 Gary Flood, MasterCard vice president, marketing, believes that this competition offers students a unique hands-on opportunity. "Joining with the AMA gave us the opportunity to provide thousands of marketing students across the country with the chance for practical application of what they have learned in textbooks. Judging from the high caliber of work we've seen here this week, these young people have impressive real- life abilities to formulate original and cohesive marketing strategies."
 In addition to Cleveland State University, Hofstra University, New Mexico State University and Northeastern State University/University Center at Tulsa (NSU/UCT) each received a $500 prize and plaques of distinction. The four remaining finalists, Arizona State University, California State University at Hayward, California State University at Bakersfield and Loyola University, were awarded certificates of recognition.
 The competition also awarded prizes to chapters demonstrating outstanding achievement in several categories. Judged to be the chapter with the best Responsible Credit Campaign and Outstanding Advertising Strategy, Johnson & Wales University won $1,500. Hofstra University, considered the chapter with the most Outstanding Implementation Program, won $1,000. Prizes of $500 were also awarded to schools with the best strategies pertaining to specific business disciplines. New Mexico State University was awarded $500 for its Outstanding Research Strategy. NSU/UCT, recognized for its Outstanding Sales Promotion Strategy, was also awarded $500. California State University at Bakersfield received a $500 award for its Outstanding Personal Selling Strategy.
 While all of the oral presentations were outstanding, one school's efforts surpassed all others. Therefore, for the first time ever, an award is being given for the best Oral Presentation, and that $500 award goes to NSU/UCT.
 Judges for the competition were hand-picked from a variety of related fields, including marketing, public relations, advertising, research and academia. Judges included Kathleen Kelly, marketing professor, Colorado State University; Jeff Heilbrunn, president, American Marketing Association; Brian Murphy, vice president, Contemporary Group; Kevin O'Neill, executive vice president/group creative director, Lintas Advertising; Linda Stanier, senior vice president, the Rowland Company and Peter Stisser, vice president, Yankelovich Clancy Shulman. Also featured as judges were Peter Lucas, editor, Card Fax, and Charles Ross, president, Financial Media Services, Inc., and host of "Your Personal Finance," a nationally syndicated radio show.
 Ginny Shipe, director of Collegiate Chapter Services for the American Marketing Association, noted that this year's competition not only elicited the highest number of entries in the history of the competition, but also the highest quality entries. "We believe the heightened interest and school participation levels this year were due to the fact that students were excited about the potential to actually implement their strategies instead of just proposing them. In fact, this year's entries represented the best student efforts we've seen in some time. And, it's quite possibly because students were given the opportunity to market to a group they know best -- their peers."
 -0- 4/15/92
 /CONTACT: Marianne Fulgenzi of MasterCard International, 212-649-5443, or Linda Levi or Kerry Kronfeld of Rowland, 212-527-8800, for MasterCard International/ CO: MasterCard International Incorporated ST: New York IN: FIN SU:


KD-OS -- NY063 -- 8707 04/15/92 12:39 EDT
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Date:Apr 15, 1992
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