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WINERY RECEIVES BATF APPROVAL TO REPRINT '60 MINUTES' FRENCH PARADOX STATEMENTS

 WINERY RECEIVES BATF APPROVAL TO REPRINT
 '60 MINUTES' FRENCH PARADOX STATEMENTS
 NAPA VALLEY, Calif., Oct. 22 /PRNewswire/ -- Beringer Vineyards today confirmed that it received the BATF's (Bureau of Alcohol, Tobacco and Firearms) approval to attach to its bottles an information piece quoting statements from CBS' '60 Minutes' segment on the 'French Paradox.' A copy of these statements, which discuss the issues of wine and health, is attached.
 Beringer President Walter Klenz, when asked about the BATF decision, commented, "Beringer has been working with the BATF for some time to enable the wine industry to present a balanced, fair statement about moderate wine consumption. We feel the BATF-approved wording of our quotes from the '60 Minutes' French Paradox segment takes a balanced position on wine and health. The segment (which aired in November 1991 and July 1992) clearly presents the position that moderate wine consumption may have positive health benefits. Moderation, here, is key."
 "This is an enlightened and progressive application of the traditional BATF standard in this area." stated Wine Institute president John DeLuca, "We are pleased with this landmark development."
 The BATF-approved statement will be attached via an information piece on "neckhangers," to Beringer wines nationally beginning in November.
 Statement as it will appear on Beringer Vineyards neckhangers:
 IN CASE YOU MISSED '60 MINUTES' ON CBS
 RED WINE AND HEALTH
 '60 MINUTES' SEGMENT
 THE FRENCH PARADOX
 NOV. 17, 1991
 MORLEY SAFER ("60 Minutes" Interviewer): There has been for years the belief by doctors in many countries that alcohol, in particular red wine, reduces the risk of heart disease. Now it's been all but confirmed.
 The wine apparently affects the platelets, the smallest of the blood cells. It is platelets that cause blood to clot. They prevent bleeding. But they also cling to rough, fatty deposits on the artery walls, clogging and finally blocking the artery and causing a heart attack. The wine has a flushing effect. It removes platelets from the artery wall.
 SAFER: He (Dr. Serge Renaud) feels very strongly that wine, taken in moderation, a couple of glasses with each meal, really is the answer, but he's hesitant to come out and say it, as you are, too. Why is that?
 DR. KURT ELLISON: Well, I think, as a physician, we are all very much aware of the tremendous problems of alcohol abuse with excess alcohol use, and we even know that from the heart point of view, if you have your three bottles of wine all on Saturday night, it's very bad for your platelets, it's very bad for your coronaries, it's bad for your health in general, as well as the health of others, if you happen to be driving.
 On the other hand, if you spread out your three bottles and had half a bottle every day with your meal, over several hours, it may well be that you are protecting the heart by decreasing the stickiness of your platelets.
 SAFER: The evidence of the benefits of alcohol in moderation keeps growing. As part of a continuing study, researches at the Harvard School of Public Health looked at 44,000 Americans between 40 and 75 years old and found that those who drank light to moderate amounts of alcohol had a 25 to 40 percent less chance of developing heart disease. Moderate is defined as two drinks a day.
 -0- 10/22/92
 /CONTACT: Tor Kenward of Beringer Vineyards, 707-963-7115/ CO: Beringer Vineyards ST: California IN: FOD SU:


RS-GT -- SF001 -- 3317 10/22/92 08:50 EDT
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Date:Oct 22, 1992
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