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WILLIE NELSON BIOGRAPHY, OTHER COUNTRY MUSIC VIDEOS TO BE COPY PROTECTED BY HALLWAY PRODUCTIONS

 WILLIE NELSON BIOGRAPHY, OTHER COUNTRY MUSIC VIDEOS
 TO BE COPY PROTECTED BY HALLWAY PRODUCTIONS
 MOUNTAIN VIEW, Calif., June 8 /PRNewswire/ -- Hallway Productions, a leading country music video producer and distributor based in Nashville, Tenn., will protect its upcoming authorized Willie Nelson Video Biography (due to be released Aug. 1, 1992) with the Macrovision Anticopy Process, and will use the "CP" logo and video leader to inform retailers and distributors the cassette is copy protected. In addition, Hallway is copy protecting all of its other new releases and catalog products, including authorized video biographies on Patsy Cline, George Jones, Waylon Jennings, and Loretta Lynn.
 "We use the Macrovision process to support our retailers," said Greg Hall, president of Hallway. "We are giving our retailers every opportunity to maximize their sales, by preventing unauthorized copies from being made. This is particularly important for music videos, which is the type of product consumers like to watch over and over."
 The "CP" logo is placed on the spine of all Hallway Productions cassettes, identifying them as copy protected. In addition, every Hallway video carries an 8-second video leader which informs consumers the video is copy protected.
 "Hallway productions is increasing revenues for its retailers by protecting its cassettes against consumer copying," said Bill Krepick, vice president of marketing for Macrovision Corp. "More and more home video companies are adopting the CP logo and the video leader in order to differentiate their product, increase their sales to retailers, and help retailers maximize their rental and sell-through income."
 Macrovision Corp. develops technologies for the protection of video information from unauthorized copying and unauthorized viewing. The company provides products and services for the home video, cable, satellite and corporate communications markets. Macrovision has field offices in New York, London, and Tokyo, with corporate offices in Mountain View.
 -0- 6/8/92
 /CONTACT: Bill Krepick of Macrovision, 415-691-2900; or Greg Hall of Hallway Productions, 615-254-7087/ CO: Macrovision Corp.; Hallway Productions ST: California, Tennessee IN: ENT SU:


MC-RM -- SJ001 -- 7717 06/08/92 08:01 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 8, 1992
Words:337
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