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WILLIAM WATSON TO BE NEW SENIOR VICE PRESIDENT OF WORLDWIDE MARKETING FOR BEST WESTERN INTERNATIONAL INC.

 WILLIAM WATSON TO BE NEW SENIOR VICE PRESIDENT
 OF WORLDWIDE MARKETING FOR BEST WESTERN INTERNATIONAL INC.
 PHOENIX, May 13 /PRNewswire/ -- William S. Watson has been named to the newly created position of senior vice president of worldwide marketing for Best Western International Inc. The announcement of Watson's appointment was made today by Robert F. Fitzgerald, chief operating officer for the worldwide lodging chain.
 Currently vice president, ITT Sheraton Corp. and director of Sheraton Reservations Corp., Watson will assume his Best Western post as of July 13, 1992. Watson will be responsible for the direction of Best Western's global sales, marketing, advertising, research and communications functions.
 "For more than a decade, Best Western has been aggressively pursuing international marketing strategies," says Fitzgerald. "The enhancement and expansion of the vice president for marketing position underscores our continuing determination to lead in the international marketplace."
 Watson has been with ITT Sheraton since 1984. He has served as director of travel industry sales, director of market development/travel industry, director of rooms, reservations and marketing automation and vice president, director of strategic marketing. He has been in his current position with ITT Sheraton since 1991.
 Before joining ITT Sheraton, Watson served in senior management positions in the United Kingdom and United States with Pan American World Airways and Altair Airlines.
 Fitzgerald also notes that Watson's experience managing a global reservations network will prove valuable in promoting Best Western's expanding worldwide property-to-property reservations capabilities.
 Best Western International is the world's largest lodging chain with 3,300 independently owned and operated hotels, motor inns and resorts in 42 countries throughout North America, South America, Europe, the Middle East and the South Pacific.
 -0- 5/13/92
 /CONTACT: Steve Tripp, 602-957-5671, or Buffy Jones, 602-957-5583, both of Best Western International/ CO: Best Western International Inc. ST: Arizona IN: LEI SU: PER


CH-EH -- LA035 -- 9924 05/13/92 17:12 EDT
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Date:May 13, 1992
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