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WILLIAM L. HENDRICKS

 WILLIAM L. HENDRICKS
 BURBANK, Calif., March 30 /PRNewswire/ -- William L. Hendricks, a


prominent figure in the entertainment industry who served for many years as an executive at Warner Bros., first in the publicity department and then as executive director of Warner Bros.' cartoon studios, died March 29 of a heart attack in Burbank at the age of 87.
 Mr. Hendricks was born in Grand Prairie, Texas and attended St. John's College in Shreveport, La. He began his career as a producer of stage shows and manager of Warner Bros. theaters in Wisconsin, Ohio, West Virginia, Tennessee and Los Angeles. Later, he joined Warner Bros. in its Burbank offices as a publicist, later becoming publicity director and then moving into the position of special assistant to studio president Jack Warner.
 Mr. Hendricks was named executive director of Warner's cartoon studios in 1967, during the heyday of the Looney Tunes characters. In fact, some of the characters who became famous during that era were created by Mr. Hendricks himself.
 His next position with Warner Bros. was as director of the company's commercial division, where he produced hundreds of television commercials, as well as theatrical, documentary, government, military and educational films. They received many awards, including an Academy Award for "A Force in Readiness" as best Documentary Short Subject.
 As an ASCAP lyricist, Mr. Hendricks also wrote the words for numerous songs used in motion pictures, including "Vaya Con Dios, Amigo," "Wintersong," "Paris Je T'Aime," "Hollywood!," "Toys for Tots Parade," "Merry Christmas!," "Happy Song" and "On With The Show."
 He co-authored the books "The Encyclopedia of Exploitation" and "Showmanship in Advertising."
 Mr. Hendrick's many entertainment industry affiliations included memberships in the Academy of Motion Picture Arts & Sciences; the Writers Guild of America, West; the Screen Publicists Guild; the American Society of Composers and Authors; the Producers Guild of America; the Motion Pictures Pioneers and the Motion Picture and Television Relief Fund.
 A retired colonel of the Marine Corps, he was a founding member of the Marine Corps National Christmas Toys for Tots program, and was active in the Navy League, the USO, the Marine Corps Combat Correspondents Association, the MCROA and the Marine Corps League.
 Services will be held at 10:30 a.m., Thursday, April 2, at the Old North Church at Forest Lawn Cemetery (6300 Forest Lawn Drive) in the Hollywood Hills. The family requests that in lieu of flowers, donations be made to the Marine Corps, the Toys for Tots Foundation or the Motion Picture Country Home.
 Mr. Hendricks is survived by a brother and two sisters, all of whom reside in Louisiana.
 -0- 3/30/92
 /CONTACT: Stacy Ivers of Warner Bros., 818-954-6217/ CO: Warner Bros. ST: California IN: ENT SU:


KJ -- LA027 -- 3147 03/30/92 19:02 EST
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Date:Mar 30, 1992
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