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WILLIAM G. PIETERSEN NAMED PRESIDENT OF TROPICANA PRODUCTS

 WILLIAM G. PIETERSEN NAMED PRESIDENT OF TROPICANA PRODUCTS
 MONTREAL, Jan. 30 /PRNewswire/ -- The Seagram Company Ltd. (NYSE: VO) today announced the appointment of William G. Pietersen as president of Tropicana Products, Inc., the company's maker of premium juices and juice beverages based in Bradenton, Fla. Pietersen has been serving as interim president of Tropicana since September.
 In addition to his new title, Pietersen will retain his position as president of The Seagram Beverage Group, one of the company's two worldwide business units with sales last year of approximately $1.5 billion. Also, he will remain as a member of Seagram's office of the president. In his capacity as head of The Seagram Beverage Group, Pietersen is also responsible for The Seagram Beverage Company and research and development.
 In making the announcement, Edgar Bronfman Jr., president and chief operating officer of The Seagram Company Ltd., said, "Willie has an intimate knowledge and understanding of Tropicana's business and it makes perfect sense for him to assume this added role. Importantly, he also provides continuity to the management of the company, which will enable Tropicana to implement its worldwide strategic plan without any disruption to its business."
 Pietersen joined Seagram in 1988 as president of The House of Seagram, the company's U.S. distilled spirits sales, marketing and production division. Prior to joining Seagram, Pietersen served as president of Guinness America and, for 18 years, was associated with Unilever PLC, in various senior level positions for the Anglo-Dutch food and consumer products company.
 A Rhodes Scholar, Pietersen holds an M.A. degree in jurisprudence from Oxford University, England. Currently a resident of Connecticut, he will relocate to the Bradenton area.
 Separately, Seagram also named Bruce L. Hack, senior vice president, finance and business development for The Seagram Beverage Group, to the additional post of chief financial officer of Tropicana. Hack has also been serving in this capacity since September.
 Hack will continue to report directly to Pietersen. He joined Joseph E. Seagram & Sons, Inc., the U.S. subsidiary of The Seagram Company Ltd., in 1982 and has served in various financial capacities since then. A 1972 graduate of Cornell University, he received his M.B.A. degree in 1976 from the University of Chicago. He resides in New York City and will also be relocating to Florida.
 Tropicana Products, Inc. is the leading producer of premium juices and juice beverages in the United States. The company's products are sold throughout the United States, as well as in Canada, France, Great Britain and Japan. Among the brands of Tropicana Products, Inc. are Pure Premium Orange Juice, Pure Premium Home Style Orange Juice, Tropicana Twister, Tropicana Juice Sparkler and other fruit juices and beverages. Tropicana Products, Inc. is a wholly owned subsidiary of The Seagram Company Ltd.
 The Seagram Company Ltd. is a leading global producer and marketer of distilled spirits, wines, fruit juices, coolers, and mixers, and sells its brands in more than 150 countries. Subsidiaries and affiliates in 30 countries comprise the largest distribution system in the spirits and wine industry. Seagram manages its worldwide beverage operations through two major business units -- The Seagram Spirits And Wine Group and The Seagram Beverage Group.
 -0- 1/30/92
 /CONTACT: Chris Tofalli of Seagram Company Ltd., 212-572-1118/
 (VO) CO: Seagram Company Ltd.; Tropicana Products Inc. ST: Florida, Quebec IN: FOD SU: PER


CK -- NY062 -- 5231 01/30/92 12:13 EST
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Publication:PR Newswire
Date:Jan 30, 1992
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