Printer Friendly

WIGS HELP WOMEN GAIN CONFIDENCE AND SELF-ESTEEM; LOCAL HAIR SALON'S WIG BUSINESS BOOMING

 DRESHER, Pa., Feb. 10 /PRNewswire/ -- Phyllis Mitchell started a support group for cancer patients six years ago after her own bout with breast cancer.
 One of the most devastating problems they experienced was their loss of hair -- a development which decreased their already fragile self- esteem and confidence. That's why Mitchell, 52, along with her friend, hair salon owner Burt Sklaroff, began recommending wigs to the hundreds of women who suffered from the problem.
 "I've worked with dozens of women who tell me that losing their hair is the single most devastating byproduct of undergoing radiation therapy," said Mitchell, who did not have radiation treatments herself.
 "Women take a lot of pride in having a good head of hair, and when their hair falls out completely, it makes them feel unattractive. It's bad enough suffering the ravages of cancer. Add to it losing your hair, and the overall pain can be devastating."
 Mitchell recommends that her support group work with professionals like Sklaroff, who owns Avant Garde, the Dresher hair salon, to find the right color and style wig. Sklaroff also helps the women in finding makeup colors that match the variety of wigs available.
 Sklaroff has been in the wig business for more than 30 years. He said that the women who purchase wigs feel better about themselves, even with the rigors of chemotherapy.
 "Women who come to our salon are amazed at how natural they look and feel," said Sklaroff. "It's very important to spend the time with a woman who has lost her hair, to let her know that she can look beautiful and not spend a fortune doing it."
 Sklaroff stocks more than 200 wigs and said that sales are booming. He attributes that to an increase in awareness of wigs as an alternative to hair loss, as well as the desire of many professional women to change their hairstyles to accommodate their busy lifestyles.
 "Today's woman wants to go to work, exercise, take care of her family and look great at the same time, and that's not the best prescription for great hair," Sklaroff explained. "For around $200, a woman can have a realistic looking wig that she can literally throw in her purse and rarely have to wash and set."
 As for Mitchell, the wigs that she and her friends own have been real lifesavers.
 "Cancer changes your whole life," Mitchell said. "At least being able to look your best makes the pain of your disease easier to bear, and just knowing that your hair looks good can make all the difference."
 More information on wigs can be obtained by calling Sklaroff at Avant Garde Salon, 215-653-0500.
 /delval/
 -0- 2/10/93
 /CONTACT: Dava Guerin or Wendy Kapnek of Guerin & Kapnek Communications, 215-784-9060, or evenings, 215-635-5985, for Avant Garde Salon/


CO: Avant Garde Salon ST: Pennsylvania IN: SU:

MJ-MK -- PH007 -- 5124 02/10/93 11:45 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Feb 10, 1993
Words:483
Previous Article:WASTE FACILITY OPERATOR CERTIFICATION BILL ANNOUNCED
Next Article:FEDERAL DISTRICT COURT REFUSES TO TRANSFER CREDITORS' COMMITTEE COMPLAINT AGAINST COLUMBIA GAS
Topics:


Related Articles
Instant hair grows ( in popularity.
health & beauty: A head start in feeling whole again.
'Once you start losing your hair you lose all confidence and self esteem'.
We're in the pink; HEALTH: Salon is cutting it with hair loss cancer sufferers.
15-Year-Old Donates Hair to Wigs 4 Kids.
Hair loss salon uses tattooing technique; ENTERPRISE.
Crowning glory for Debra; North cancer survivor fronts wig campaign.
Restoring their crowning glory; Wigs boost confidence of cancer patients.
Morale-boosting makeover for cancer sufferers.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters