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WHY NO PERSONAL PHOTOS AT THE ACADEMY AWARDS? CELEBRITIES TYPICALLY DON'T TAKE PERSONAL PHOTOS

 Study Reveals Most `Stars' are Uncomfortable
 Having Their Private Pictures Developed
 IRVINE, Calif., March 24 /PRNewswire/ -- A study released today proves that fame thwarts famous personalities from taking personal photos, even at such star-packed events as the Academy Awards. A majority, 92 percent, of well-known celebrities responding to a study of picture-taking habits of famous people report they take few or no personal photos. Most respondents expressed an uneasiness about protecting the privacy of their snapshots, a quality leading to the lack of professional confidence at most photo labs.
 The study, conducted throughout February, polled 344 celebrities and many of their talent agents and managers. A surprising 315 of the respondents suggested that their privacy is jeopardized as their snapshots might become distributed to the media and distributed without their consent.
 The study was commissioned by 30 Minute Photos Etc., the Irvine- based full service photo center. It was undertaken out of the concerns expressed by many of the photo center's regular celebrity customers. "These famous personalities ask about the security taken to preserve the integrity of their privacy," reports Mitchell Goldstone, president of 30 Minute Photos Etc. "They surrender their right to photograph and make colorful enlargements to celebrate the events of their lives," observes Goldstone.
 The respondents claim they take few personal photos out of apprehension over film handling and processing. The results of the study also identify other celebrity concerns regarding how their film is handled during the development process. "Usually bad quality photos are not the fault of the celebrity picture takers, but the result of unskilled lab technicians and poorly maintained processing equipment," explains Goldstone.
 "Because these special customers are rich and famous they spend thousands of dollars on exotic vacations, elegant parties and wondrous events, yet many unknowingly buy inferior film and use mass- market discount developers. All too often this leads to poorly preserved photos of their cherished events," adds Goldstone.
 In response, 30 Minute Photos Etc., the Southern California-based photo center, has launched an exclusive, confidential photo mailer service marketed exclusively for those in the entertainment industry. As the only 100 percent Kodak photo center, 30 Minute Photos Etc. guarantees the same expert quality prints and enlargements as is offered to customers who visit its retail photo center. Client confidentiality is also guaranteed. The full-service photo center, already a close friend to the entertainment community (See Wall Street Journal article, Page B-1, 2-23-93) also distributes the self- service photo mailers to many talent agencies and directly to its clients.
 -0- 3/24/93
 /NOTE: For information on the study and background facts, contact Mitchell Goldstone, president, 30 Minute Photos Etc., 92 Corporate Park Plaza, Irvine, Calif. 92714 or at the number below./
 /CONTACT: Mitchell Goldstone, president, 30 Minute Photos Etc., 714-474-3942/


CO: 30 Minute Photos Etc. ST: California IN: ENT SU:

TW-MH -- DC010 -- 9064 03/24/93 11:25 EST
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Publication:PR Newswire
Date:Mar 24, 1993
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