WHEN it comes to novelty, [...].
So it's no surprise that they've recently been polishing up this brand new shiny one, complete with as much drama and hype as you can muster.
Will Best hosts the lift-based show, in which hopefuls looking for love will meet prospective partners on the way up to the penthouse bar. The doors will open a number of times and the participant is forced to choose between their current passenger or the singleton who stands before them.
Once at the top - chosen date in tow - the participant will then have to decide whether to accept the date or gamble for money.
Olivia from Manchester is first up, and gets treated to a rather unusual massage...
Ridiculously tacky? Absolutely! Then again, ridiculously tacky when it comes to dating shows will always pull in the ratings figures, so this won't be any different.
Love Shaft (E4, 7.30pm)
Presenter: Will Best.