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WHAT TO TAKE ON THE MODERN-DAY MAYFLOWER? TODAY'S PILGRIMS WOULD PACK CLOTHES, TELEVISIONS, CARS AND FOOD FOR JOURNEY TO NEW LAND

 CARMEL, Ind., Nov. 10 /PRNewswire/ -- When the Mayflower arrived at Plymouth Rock in 1620, the Pilgrims aboard were scarcely prepared for life in the new country. Today's Pilgrims would be much better off in a new land because they would pack a modern-day Mayflower with the necessities of life -- clothes, TVs, cars and food.
 A recent poll conducted for the moving company Mayflower Transit asked 1,010 Americans to name four possessions they would pack if they were to move today to a new land. While clothes topped the list, with 52 percent of these modern Pilgrims packing their wardrobes, prized possessions not to be left behind ranged from TVs, cars and food to "black books," surf boards, credit cards and spouses' ashes.
 This is a far cry from the humble belongings brought to America by the original Pilgrims in 1620, which included drab clothing, tall hats and buckle shoes; Bibles; games such as checkers, chess, cards and dice; and, unfortunately, very little food.
 "It's hard for us to imagine what it would be like to move to a new land and only be able to take just a few possessions with us," says Gary Reynolds, senior vice president of marketing at Mayflower. "Most families moving abroad today have the luxury of taking most of their belongings with them."
 To entertain themselves in the new land, one-fourth (25 percent) of Americans would pack their television set, making it the second most popular item. Number three on the packing list would be a vehicle (car, truck, motorcycle or bicycle), according to 24 percent of those polled.
 Today's Americans did learn one lesson from the Pilgrims. The Pilgrims arrived in America with very little food and struggled to feed themselves during that year. Thanksgiving was the celebration of the first fall harvest that the Pilgrims grew enough food to last through the winter. But one-fifth (20 percent) of modern-day Pilgrims would pack ample food supplies for their new life, ranking it as the fourth most poplular item on the packing list.
 While packing the essentials were important to many Americans, memories of the homeland, family and friends also ranked as prized possessions. Photos were the fifth on the list, receiving 19 percent of the votes, while seven percent of Americans would pack family heirlooms or keepsakes, including one respondent's statue of King Kong and another's picture of his mother dancing with Fred Astaire.
 The Bible, perhaps the most popular item among the Pilgrims seeking religious freedom, was ranked among the top four items by only 9 percent of Americans. Eleven percent of Americans would take along other books, a favorite among 35-54 year olds, while those in the 18-34 age group preferred to pack their stereos.
 Twelve percent would take their own furniture, and 10 percent specifically want their own bed. Fido, Fluffy, or another favorite pet would get to come along on the voyage with 12 percent of the modern-day Pilgrims.
 While only 6 percent of the respondents would pack a gun to protect themselves in the new land, it was a more popular item among men (10 percent) than women (1 percent).
 Other items included in the top four possessions were Christmas decorations, aspirin, birth control pills, Visa cards, a $7,000 antique doll collection and a 1730 Wayne Scott chair.
 The original telephone survey was conducted by the Opinion Research Corp. of Princeton, N.J., in October and November 1992. Sampling error for the survey is three percentage points.
 Mayflower Transit is ranked as one of the nation's leading transportation services companies specializing in worldwide transportation of household goods, electronics, trade show exhibits and general commodities. Based in Carmel, Mayflower Transit is represented by more than 1,000 agents around the globe.
 -0- 11/10/93
 /CONTACT: Beth Copeland of Mayflower Transit, 317-875-1519, or Debby Robinson of Ketchum Public Relations, 312-266-4539, for Mayflower Transit/


JS -- NY085 -- 2879 11/10/93 15:28 EST
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Date:Nov 10, 1993
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