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WHAT A STORY -- PREVIEW BEVERLY CENTER'S FALL PREMIERE DAY EVENTS

WHAT A STORY -- PREVIEW BEVERLY CENTER'S FALL PREMIERE DAY EVENTS
 Celebrate Beverly Center's Tenth Anniversary and Follow
 10 Top Designers as They Shop the Center in Search
 of the 'Best of Beverly Center'
 On Tuesday, Sept. 1, the media will be treated to a special preview of Fall Premiere Day events at Beverly Center and a chance to interview 10 of Los Angeles' top designers as they shop Beverly Center in search of 100 items representing the most innovative product designs to be named the "Best of the Beverly Center."
 WHO: Roger Workman, president Otis School of Art & Design and
 chairman of judging panel
 Rosemary Brantley, chairman, Fashion Design Department,
 Otis School of Art & Design
 Robin Piccone, designer, Piccone Apparel
 George Machado, designer, Zylos/George Machado
 T.J. Walker & Carl Jones, designers/creators, Cross Colours
 Mick Haggerty, creative director, Virgin Records
 Anne Crawford, style/fashion editor, L.A. Style magazine
 Annie Flanders, retail consultant and publisher
 Lawrence Gipe, artist and Otis alumnus
 April Greiman, graphic artist, April Greiman Inc.
 WHEN: Tuesday, Sept. 1
 1-5 p.m.
 WHERE: Beverly Center
 8500 Beverly Blvd. (at La Cienega)
 Los Angeles, CA 90048
 (Level 6 Information Booth)
 WHAT: Beverly Center merchants preview a sampling of the 75 events taking place on Beverly Center's Fall Premiere Day (Saturday, Sept. 12) to celebrate the center's 10th anniversary.
 These preview events include:
 Canyon Beachwear -- "Top Secret" bathing suits from Hot Coles. Exclusive introduction and modeling of the "pump-up" bikini.
 Ice -- Sneak preview of the new romantic dresses by Caron Joy and hats by JoAnn Hagerty Humphrey as they are informally modeled.
 H20 -- "Mud Madness." Live model demonstrates the application and refreshing effects of H20's Seaweed Body Mud and Facial Mud.
 The Final Touch -- Come see artist, Gil Kaan create 3-D conversational theme ties.
 Beverly Pet Center -- "Celebrity Pooch Fashion Show" starring Batdog and Robin, Marilyn Dogrow, Mad Dog Max and many more.
 Benetton -- Fall Unisex fashions informally modeled by classic Benetton face-painted models.
 Following Sea -- Unique garden show in this one-of-a-kind international crafts gallery with custom water fountains by Carl Cacciatore and new garden merchandise.
 General Nutrition Center -- Come meet Star Caps Diet Pill Queen Nikki Haskell. Learn about the amazing effects of Star Caps.
 By Design -- Preview the one-of-a-kind hand-painted lamp shades by Alice Moreira in this unique contemporary gallery of "forms that function."
 Media must contact T.A.G. Public Relations to arrange for credentials. Call Kelley Grover or Kristin Gabriel at 213-848-3400. For further information regarding Beverly Center, contact Cheryl Chung at 310-854-0071.
 CONTACT: Kelley Grover or Kristin Gabriel of T.A.G. Public Relations, 213-848-3400, for the Beverly Center.
 -0- 8/31/92


CO: Beverly Center ST: California IN: REA SU:

JB-JL -- LA022 -- 5055 08/31/92 15:07 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Aug 31, 1992
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