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WH Smith opens doors to charity collectors.

CHARITY collectors have moved from the high street into stores as part of a trial scheme by WH Smith to open its doors to fundraisers.

The books and stationery chain has confirmed that a trial is under way with the Red Cross in its Holborn Circus store in London in a move likely to raise eyebrows in the retail sector.

Charity collectors have become a regular feature on Britain's high street, but are unpopular with some shoppers.

WH Smith said: " As a company, we have nominated charities that we support throughout the year. s

In addition, we support appeals that run for a set period of time, such as the Poppy Appeal and Children in Need." "As with any trial we run, we will evaluate customer response as soon as it is complete."
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Publication:Huddersfield Daily Examiner (Huddersfield, England)
Date:Apr 25, 2009
Words:133
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