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WESTERN THEME DOMINATES TOURISM ACTIVITIES IN 1992

 WESTERN THEME DOMINATES TOURISM ACTIVITIES IN 1992
 PHOENIX, Dec. 4 /PRNewswire/ -- With the success of movies such


as "City Slickers" and "Dances with Wolves" and television programming like "The Young Riders," the boom in western tourism has been greeted with enthusiasm by marketing professionals. Western events, western art, cowboy activities and Native American culture are being highlighted by private industry and governmental agencies as the western United States' best marketing strategy for international tourism.
 In Arizona, Double B Publications is meeting the need for a variety of material which will be used by professionals serving these industries. Newspapers, graphic designers, artists, public relations professionals and advertising companies throughout the western U.S. are searching for tools and resources from Double B Publications to use in campaigns that deal with the western heritage.
 Double B has produced a series of western clip art to meet those needs. "The Great Western Clip Art Series" is a collection of clip art books entitled "Rodeos," "Headlines-Western Style," "Holidays -- Western Style," "Animals of the West," "Western Borders and Frames," and "The Great Western Clip Art Book." The series comprises a combined total of more than 425 illustrations of Western art.
 Areas covered include cowboys, cactus, birds, rodeos, Indians, horses, cattle, old west characters, signs and borders, mountain and desert scenes and more. Each page is fully indexed and printed on one side for ready-to-use Western clip art. The artwork represents stylized, realistic and cartoon-style western subjects. The clip art is also available on disk for Macintosh or IBM computers.
 The Great Western Clip Art Series is priced at $19.95 per book and $49.95 for disk and is available direct from Double B Publications, 4113 N. Longview Ave., Phoenix, AZ 85014 or by calling 800-880-9091.
 -0- 12/4/91
 /CONTACT: Ellen Bilbrey, 602-279-1406, or Bruce Fischer, 602-279-6893, both of Ecological Marketing. CO: Ecological Marketing ST: Arizona IN: SU: PDT


DM-AL -- SD007 -- 9429 12/04/91 18:12 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Article Type:Bibliography
Date:Dec 4, 1991
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