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WEST ONE RECEIVES VISA MEMBER SERVICE QUALITY AWARD

 BOISE, Idaho, Nov. 10 /PRNewswire/ -- West One Bancorp (NASDAQ-NMS: WEST) announced today it has been awarded a Visa Member Service Quality Award for an outstanding performance in key operational areas.
 West One Bancorp was one of 35 financial institutions from Visa's 15,000 U.S. members to be selected for outstanding operational performance in one or more of the following categories -- lowest chargeback-to-sales ratio, lowest request-for-copy ratio and highest authorization approval percentage.
 "We salute these members for their commitment to the continued excellence and support of Visa system," said Robert H. Miller, senior vice president, Visa. "Our members have maximized their operational efficiency, while reducing expenses, through Visa Service Quality programs, systems services, monitoring and report," he said. Members qualified for these service quality awards during the January 1992 to June 1993 time frame.
 Visa formalized its long-standing commitment to total customer satisfaction in 1988 by establishing a Service Quality department. Its programs define quality in measurable terms, set standards, gauge member performance and report sub-standard performance. Innovations of this group and enthusiastic participation by Visa members continue to lead the payment card industry to new standards of excellence.
 Over the past five years, Visa and its member financial institutions have worked to streamline backoffice procedures, eliminate unnecessary chargebacks and boost authorization levels. As a result of these efforts, today, overall authorization approval rates stand at 97 percent for Visa Classic and 98 percent for Visa Gold and Visa Business cards.
 Visa is the largest consumer payment card system with more than 10.4 million acceptance locations and 304 million cards issued worldwide, including 149 million in the United States. Visa also has the leading global ATM network.
 West One Bancorp, a banking leader in the Pacific Northwest for 126 years, is a regional bank holding company headquartered in Boise. With assets of $7.4 billion, and more than 200 offices, West One offers a full range of financial and investment services to its customers in Idaho, Washington, Oregon and Utah. Because of strong economic conditions in its primary markets, prospering customers and proven credit policies, West One's financial performance continues to improve and its asset quality ratios are among the best in the nation.
 -0- 11/10/93
 /CONTACT: Linda Blount-Strauss of West One Bancorp, 208-383-7474/
 (WEST)


CO: West One Bancorp; Visa ST: Idaho IN: FIN SU:

JH -- SE001 -- 2568 11/10/93 08:05 EST
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Publication:PR Newswire
Date:Nov 10, 1993
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